Marketing Concepts and Evolution

Achieving high production efficiency and low cost.

To find the right products for your customers.

A company focuses on aggressive selling and promotion.

Enhanced customer satisfaction and loyalty.

Useful when demand exceeds supply or production costs are high.

Product quality and innovative features.

To meet and satisfy target customers' needs and wants better than competitors.

The sum of people and organizations with latent need to satisfy, money and a wish to spend it.

Segmentation.

The process of identifying which customer groups to target.

The process of creating, communicating, delivering, and exchanging offerings that have value for customers.

The process of understanding how customers make buying decisions.

Eco-friendly materials and production processes.

To align marketing efforts with a company's brand and value proposition.

Attributes that have opposite effects on a brand's image.

The distinct and concrete features or attributes of a product or service.

The unique competitive space and/or advantage that resides in consumers' minds.

Developing a performing product/service on both dimensions.

A need.

To ensure that the company's investment in products meets objectives.

Software as a service.

To understand the products' performances and allocate resources effectively.

The set of products that are produced and/or commercialized by a company.

To analyze products' performances.

A group of products that are closely related because they perform a similar function.

The number of different product lines.

To detract from a competitor's market share.

The expansion of an existing product line.

All products and items that a particular seller offers for sale to buyers.

It has a limited life.