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Questions and Answers
Which of the following is NOT one of the original 4 P's in the marketing mix?
Which of the following is NOT one of the original 4 P's in the marketing mix?
- Promotion
- Product (correct)
- Place
- Price
Which element of the marketing mix refers to the location where the buyer and seller exchange goods or services?
Which element of the marketing mix refers to the location where the buyer and seller exchange goods or services?
- Promotion
- Place (correct)
- Price
- Product
Which element of the marketing mix refers to any goods or services that are produced to meet the consumers' wants, tastes, and preferences?
Which element of the marketing mix refers to any goods or services that are produced to meet the consumers' wants, tastes, and preferences?
- Promotion
- Product (correct)
- Place
- Price
Which element of the marketing mix represents the amount of money customers are willing to pay for a product or service?
Which element of the marketing mix represents the amount of money customers are willing to pay for a product or service?
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Which element of the marketing mix refers to the activities that communicate the value of a product or service to customers?
Which element of the marketing mix refers to the activities that communicate the value of a product or service to customers?
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