Questions and Answers
Which of the following is NOT one of the original 4 P's in the marketing mix?
Product
Which element of the marketing mix refers to the location where the buyer and seller exchange goods or services?
Place
Which element of the marketing mix refers to any goods or services that are produced to meet the consumers' wants, tastes, and preferences?
Product
Which element of the marketing mix represents the amount of money customers are willing to pay for a product or service?
Signup and view all the answers
Which element of the marketing mix refers to the activities that communicate the value of a product or service to customers?
Signup and view all the answers
