The Ultimate Marketing Mix Quiz
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Questions and Answers

Which of the following is NOT one of the original 4 P's in the marketing mix?

  • Promotion
  • Product (correct)
  • Place
  • Price
  • Which element of the marketing mix refers to the location where the buyer and seller exchange goods or services?

  • Promotion
  • Place (correct)
  • Price
  • Product
  • Which element of the marketing mix refers to any goods or services that are produced to meet the consumers' wants, tastes, and preferences?

  • Promotion
  • Product (correct)
  • Place
  • Price
  • Which element of the marketing mix represents the amount of money customers are willing to pay for a product or service?

    <p>Price</p> Signup and view all the answers

    Which element of the marketing mix refers to the activities that communicate the value of a product or service to customers?

    <p>Promotion</p> Signup and view all the answers

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