Podcast
Questions and Answers
What does 'THE BASE P' refer to in the context of the 4P's in Marketing?
What does 'THE BASE P' refer to in the context of the 4P's in Marketing?
- Price
- Place
- Product (correct)
- Promotion
Which of the following is NOT an alternative form of business model mentioned in the text?
Which of the following is NOT an alternative form of business model mentioned in the text?
- Donations
- Licensing (correct)
- Rent or Lease
- Subscription
What serves as the roadmap for bringing a product idea to life and specifies the details to make the selected business model work?
What serves as the roadmap for bringing a product idea to life and specifies the details to make the selected business model work?
- Competitive Analysis
- Business Plan (correct)
- Market Estimates
- Environmental Analysis
Which element is considered a critical part of business modeling involving a balancing act between the target number of consumers and the profit margin goal per unit sold?
Which element is considered a critical part of business modeling involving a balancing act between the target number of consumers and the profit margin goal per unit sold?
What are goods in the context of service strategies?
What are goods in the context of service strategies?
Which element of the business plan involves analyzing the potential financial outcomes based on certain assumptions and trends?
Which element of the business plan involves analyzing the potential financial outcomes based on certain assumptions and trends?
What is a key characteristic of services according to the text?
What is a key characteristic of services according to the text?
What differentiates services from goods according to the text?
What differentiates services from goods according to the text?
What is a key element of branding mentioned in the text?
What is a key element of branding mentioned in the text?
What is Brand Equity according to the text?
What is Brand Equity according to the text?
What does Brand Valuation refer to according to the text?
What does Brand Valuation refer to according to the text?
What are the 5 progressive levels of Brand Equity according to the text?
What are the 5 progressive levels of Brand Equity according to the text?
What are the 5 steps in developing a brand according to the text?
What are the 5 steps in developing a brand according to the text?
What does Product Portfolio refer to according to the text?
What does Product Portfolio refer to according to the text?
'Economies of Scale' pertains to what according to the text?
'Economies of Scale' pertains to what according to the text?
