The Ultimate Market Research Quiz
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Questions and Answers

What is the role of market research in developing marketing strategy?

  • It helps in determining market viability and reducing risk of failure.
  • It helps in understanding customers' needs and increasing profitability.
  • It plays a key role in conducting different types of experimentation.
  • It provides a fact-based foundation for estimating sales and profitability. (correct)

What are the types of market research mentioned in the text?

  • Component of Marketing Research
  • Validity and Reliability
  • Types of Experimental Design
  • Exploratory, Descriptive, and Casual Research (correct)

How does market research help in reducing risk of failure?

  • By providing a fact-based foundation for estimating sales and profitability.
  • By determining market viability. (correct)
  • By conducting different types of experimentation.
  • By understanding customers' needs.

What is the importance of understanding customers' needs in market research?

<p>It helps in understanding customers' needs and increasing profitability. (C)</p> Signup and view all the answers

What is the role of market research in conducting different types of experimentation?

<p>It plays a key role in conducting different types of experimentation. (A)</p> Signup and view all the answers

What is the role of market research in developing marketing strategy?

<p>It provides a fact-based foundation for estimating sales and profitability. (A)</p> Signup and view all the answers

What is the importance of understanding customers' needs in market research?

<p>It helps in reducing the risk of failure. (A)</p> Signup and view all the answers

What are the types of market research mentioned in the text?

<p>Exploratory, Descriptive, and Casual Research (A)</p> Signup and view all the answers

How does market research help in reducing the risk of failure?

<p>By understanding customers' needs and preferences. (B)</p> Signup and view all the answers

What is the role of market research in conducting different types of experimentation?

<p>Market research ensures the validity and reliability of the experiment. (B)</p> Signup and view all the answers

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