Podcast
Questions and Answers
What did the loan originator realize was the answer to the question 'why should I work with you'?
What did the loan originator realize was the answer to the question 'why should I work with you'?
Why did the speaker decide to build a team of experts around them?
Why did the speaker decide to build a team of experts around them?
What is the name of the system the speaker has designed?
What is the name of the system the speaker has designed?
What does the loan originator mean when they say they have an 'unfair competitive advantage'?
What does the loan originator mean when they say they have an 'unfair competitive advantage'?
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What is the loan originator's approach when talking about themselves and their achievements?
What is the loan originator's approach when talking about themselves and their achievements?
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Study Notes
The Toughest Question You’ll Ever Answer Tim Braheem
- The toughest question for a loan originator is "Why should I work with you?"
- Answering this question is difficult because it requires talking highly about oneself and can bring forward insecurities.
- Not having a proper answer to this question can result in losing deals and potential referral partner relationships.
- The answer to this question lies in having a strong team and effective systems.
- The loan originator realized the importance of having a team of experts in areas where they aren't as skilled.
- Many loan professionals try to be a jack of all trades but end up being master of only a few.
- The loan originator assembled a team of all-stars, including a loan processor with 20 years of experience and a former underwriter as a transaction coordinator.
- Working with the loan originator means working with the entire team within a system called the Perfect Loan Process.
- By highlighting the team's expertise, the loan originator deflects the question and sets themselves apart from the competition.
- The loan originator emphasizes humility and acknowledges their own limitations while praising the team.
- Talking highly about others and the system of customer service is easier than talking highly about oneself.
- The loan originator's answer not only impresses but also highlights the deficiencies of competitors who lack a team and effective systems.
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Description
Test your knowledge and see if you can answer the toughest question loan originators face in their profession. Discover the key to providing an effective response and learn from the experiences of Tim Braheem, a seasoned loan originator.
