5 Questions
According to James Vicary's claim, how many patrons at the movie theater were shown the subliminal advertising messages?
45,699
For how long were the advertising messages flashed during the movie?
3 milliseconds
What was the claimed increase in popcorn sales over the 6-week period?
57.7 percent
What was the claimed increase in Coca-Cola sales over the 6-week period?
18.1 percent
What did many researchers gather scientific evidence against?
Subliminal perception in advertising
Test your knowledge on the controversial claims of James Vicary and the concept of subliminal perception in advertising. Explore the alleged impact of subliminal messages on consumer behavior and learn the truth behind Vicary's infamous experiment.
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