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Questions and Answers
According to James Vicary's claim, how many patrons at the movie theater were shown the subliminal advertising messages?
According to James Vicary's claim, how many patrons at the movie theater were shown the subliminal advertising messages?
- 30,000
- 40,000
- 50,000
- 45,699 (correct)
For how long were the advertising messages flashed during the movie?
For how long were the advertising messages flashed during the movie?
- 1 millisecond
- 5 milliseconds
- 3 milliseconds (correct)
- 10 milliseconds
What was the claimed increase in popcorn sales over the 6-week period?
What was the claimed increase in popcorn sales over the 6-week period?
- 50 percent
- 60 percent
- 57.7 percent (correct)
- 70 percent
What was the claimed increase in Coca-Cola sales over the 6-week period?
What was the claimed increase in Coca-Cola sales over the 6-week period?
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What did many researchers gather scientific evidence against?
What did many researchers gather scientific evidence against?
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Study Notes
Subliminal Advertising Claims
- James Vicary claimed that he showed subliminal advertising messages to 45,000 patrons at a movie theater.
- Advertising messages were flashed for 1/300th of a second during the film screening.
Sales Impact
- Vicary claimed that popcorn sales increased by 57.5% over a 6-week period after exposing viewers to subliminal messages.
- Coca-Cola sales reportedly rose by 18.1% over the same 6-week timeframe.
Research and Evidence
- Many researchers gathered scientific evidence against the effectiveness of subliminal advertising, disputing Vicary's claims and methodology.
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