The Servicescape Impact Quiz

• The marketing strategy of the organization
• The physical environment where the service is performed (correct)
• The training program for the service team
• The emotional state of the guests

• The hotel's front desk (correct)
• The organization's mission statement
• The training manual for the service team
• The marketing campaign of a theme park

• To improve the efficiency of the service team
• To provide extraordinary customer service
• To reduce costs for the organization
• To create a feeling of being in a different time period (correct)

<p>It contributes to the overall mood of the guests (D)</p> Signup and view all the answers

<p>Creating a specific ambiance or programming (B)</p> Signup and view all the answers