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Questions and Answers
Which of the following best describes the servicescape?
Which of the following best describes the servicescape?
- The marketing strategy of the organization
- The physical environment where the service is performed (correct)
- The training program for the service team
- The emotional state of the guests
Which of the following is an example of a servicescape?
Which of the following is an example of a servicescape?
- The hotel's front desk (correct)
- The organization's mission statement
- The training manual for the service team
- The marketing campaign of a theme park
What is the purpose of theming in the service setting?
What is the purpose of theming in the service setting?
- To improve the efficiency of the service team
- To provide extraordinary customer service
- To reduce costs for the organization
- To create a feeling of being in a different time period (correct)
Why is planning the servicescape critical for a tourism organization?
Why is planning the servicescape critical for a tourism organization?
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What does theming refer to in the context of the service setting?
What does theming refer to in the context of the service setting?
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