The Product Component of the Marketing Mix

Product

Convenience products, shopping products, specialty products, and unsought products

Expected product

<p>Expense items and capital items</p> Signup and view all the answers

<p>Four stages</p> Signup and view all the answers

<p>The four elements of the marketing mix are product, price, place, and promotion.</p> Signup and view all the answers

<p>The total product concept includes the core product, expected product, augmented product, and potential product.</p> Signup and view all the answers

<p>The four subgroups of consumer products based on consumer shopping behavior are convenience products, shopping products, specialty products, and unsought products.</p> Signup and view all the answers

<p>Industrial and commercial products are categorized into expense items and capital items.</p> Signup and view all the answers

<p>Most products go through four stages in the product life cycle.</p> Signup and view all the answers