The Product Component of the Marketing Mix
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Questions and Answers

Which component of the marketing mix focuses on understanding the various types of products and their lifecycle in the market?

  • Promotion
  • Product (correct)
  • Place
  • Price

    • What are the four subgroups of consumer products based on consumer shopping behavior?

  • Core products, expected products, augmented products, and potential products
  • Consumer products, industrial products, commercial products, and service products
  • Expense items and capital items
  • Convenience products, shopping products, specialty products, and unsought products (correct)

    • Which type of product represents attributes that deliver the core benefit?

  • Augmented product
  • Expected product (correct)
  • Potential product
  • Core product

    • What are the two categories in which industrial and commercial products are classified?

    <p>Expense items and capital items</p> Signup and view all the answers

    How many stages do most products go through in the product life cycle?

    <p>Four stages</p> Signup and view all the answers

    What are the four elements of the marketing mix?

    <p>The four elements of the marketing mix are product, price, place, and promotion.</p> Signup and view all the answers

    What is the total product concept?

    <p>The total product concept includes the core product, expected product, augmented product, and potential product.</p> Signup and view all the answers

    What are the four subgroups of consumer products based on consumer shopping behavior?

    <p>The four subgroups of consumer products based on consumer shopping behavior are convenience products, shopping products, specialty products, and unsought products.</p> Signup and view all the answers

    How are industrial and commercial products categorized?

    <p>Industrial and commercial products are categorized into expense items and capital items.</p> Signup and view all the answers

    How many stages do most products go through in the product life cycle?

    <p>Most products go through four stages in the product life cycle.</p> Signup and view all the answers

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