15 Questions
Which method did Yahoo use to assess the impact of display ads on searches for a brand?
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What was the percentage increase in searches estimated by the observational study?
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What was the actual increase in searches found in the controlled experiment conducted by Yahoo?
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Why is it important to conduct controlled experiments?
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What can be gained by creating an experimentation capability and conducting online tests?
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What is the purpose of conducting A/B tests?
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What is one advantage of conducting online A/B tests?
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What do managers need to understand about making changes online?
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What is the role of the control in an A/B test?
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What is the purpose of the treatment in an A/B test?
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Which model of organizing experimental employees focuses mostly on the design, execution, and analysis of controlled experiments?
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What is the disadvantage of the centralized model of organizing experimental employees?
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Which approach to organizing experimental employees allows them to become experts in each business domain?
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Why might a decentralized model of organizing experimental employees make sense in companies with multiple businesses?
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What is crucial when identifying suitable evaluation metrics for experiments?
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Quiz: The Surprising Power of Online Experiments: Getting the Most Out of A/B and Other Controlled Tests Test your knowledge on the benefits and strategies of conducting online experiments in this quiz. Learn how companies can maximize their success by adopting an "experiment with everything" approach and leveraging the power of A/B and other controlled tests. Explore the software infrastructure and organizational skills required to effectively implement online experiments.
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