Podcast
Questions and Answers
Which method did Yahoo use to assess the impact of display ads on searches for a brand?
Which method did Yahoo use to assess the impact of display ads on searches for a brand?
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What was the percentage increase in searches estimated by the observational study?
What was the percentage increase in searches estimated by the observational study?
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What was the actual increase in searches found in the controlled experiment conducted by Yahoo?
What was the actual increase in searches found in the controlled experiment conducted by Yahoo?
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Why is it important to conduct controlled experiments?
Why is it important to conduct controlled experiments?
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What can be gained by creating an experimentation capability and conducting online tests?
What can be gained by creating an experimentation capability and conducting online tests?
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What is the purpose of conducting A/B tests?
What is the purpose of conducting A/B tests?
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What is one advantage of conducting online A/B tests?
What is one advantage of conducting online A/B tests?
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What do managers need to understand about making changes online?
What do managers need to understand about making changes online?
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What is the role of the control in an A/B test?
What is the role of the control in an A/B test?
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What is the purpose of the treatment in an A/B test?
What is the purpose of the treatment in an A/B test?
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Which model of organizing experimental employees focuses mostly on the design, execution, and analysis of controlled experiments?
Which model of organizing experimental employees focuses mostly on the design, execution, and analysis of controlled experiments?
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What is the disadvantage of the centralized model of organizing experimental employees?
What is the disadvantage of the centralized model of organizing experimental employees?
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Which approach to organizing experimental employees allows them to become experts in each business domain?
Which approach to organizing experimental employees allows them to become experts in each business domain?
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Why might a decentralized model of organizing experimental employees make sense in companies with multiple businesses?
Why might a decentralized model of organizing experimental employees make sense in companies with multiple businesses?
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What is crucial when identifying suitable evaluation metrics for experiments?
What is crucial when identifying suitable evaluation metrics for experiments?
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