Chapter 4.2

True or false: Data is becoming a key driver of innovation for businesses today?

True or false: Data is only valuable for companies like Google and Facebook?

True or false: Every business needs a data strategy once they start treating data as an asset?

True or false: Both airlines and online travel agencies have access to the full picture of customers' travel behaviors for customization at the point of sale.

True or false: Data partnerships are not important for businesses to negotiate terms of working together.

True or false: Targeting customers based on their long-term value to the business is not a recommended strategy.

True or false: Behavioral data is more valuable than reported opinions or surveys because humans are good at remembering their own behavior and predicting their future actions.

True or false: Big data is characterized by the rapid growth of new types of unstructured data.

True or false: Cloud computing has revolutionized the storage and accessibility of data, making it more affordable and accessible for businesses of all sizes.

True or false: Value Template Selection is the second step in the data strategy process?

True or false: Concept Generation involves ideating specific ways that data could deliver more value to customers and the business?

True or false: Data Audit involves surveying the data that is still needed for the data strategy?

True or false: Organizational challenges of data are primarily technical challenges?

True or false: Embedding data skill sets involves only finding data experts within an organization?

True or false: Sharing data with partners is becoming increasingly important for businesses?