Podcast
Questions and Answers
Which of the following is NOT one of the key ways the organization impacts marketing activities in the microenvironment?
Which of the following is NOT one of the key ways the organization impacts marketing activities in the microenvironment?
- Organizational stakeholders
- Shortcomings
- Capabilities
- Macroenvironment (correct)
Who is responsible for ensuring that corporate image and standards are maintained in the microenvironment?
Who is responsible for ensuring that corporate image and standards are maintained in the microenvironment?
- President/CEO (correct)
- Senior marketing executives
- Shareholders/owners
- Legal Department
What is the role of the Legal Department in the microenvironment?
What is the role of the Legal Department in the microenvironment?
- Assessing legal risk of all corporate activities
- Hiring/training senior marketing executives
- Ensuring adherence to all legal guidelines (correct)
- Negotiating contracts with vendors
Which government act in Canada prescribes what ingredients must be declared as allergens on food labels?
Which government act in Canada prescribes what ingredients must be declared as allergens on food labels?
Which aspect of product labelling is covered by government regulations?
Which aspect of product labelling is covered by government regulations?
What type of products are knock-offs?
What type of products are knock-offs?
Which intellectual property right protects ownership of a written or visual work?
Which intellectual property right protects ownership of a written or visual work?
Attitudes can be defined as
Attitudes can be defined as
What is an example of an attitude mentioned in the text?
What is an example of an attitude mentioned in the text?
What is an example of a global event that impacts the macroenvironment?
What is an example of a global event that impacts the macroenvironment?
What is an example of an area of governmental control mentioned in the text?
What is an example of an area of governmental control mentioned in the text?
Which function is responsible for managing the financial health of the organization?
Which function is responsible for managing the financial health of the organization?
Which group is considered a third party in the microenvironment?
Which group is considered a third party in the microenvironment?
What are macroeconomic factors?
What are macroeconomic factors?
How do social and behavioral trends impact marketing?
How do social and behavioral trends impact marketing?
Which one of the following is NOT one of the key ways the organization impacts marketing activities in the microenvironment?
Which one of the following is NOT one of the key ways the organization impacts marketing activities in the microenvironment?
What is the role of the Legal Department in the microenvironment?
What is the role of the Legal Department in the microenvironment?
Who is responsible for ensuring that corporate image and standards are maintained in the microenvironment?
Who is responsible for ensuring that corporate image and standards are maintained in the microenvironment?
What does the organization do well in the microenvironment?
What does the organization do well in the microenvironment?
What does the organization need to improve upon in the microenvironment?
What does the organization need to improve upon in the microenvironment?
Who hires/trains senior marketing executives in the microenvironment?
Who hires/trains senior marketing executives in the microenvironment?
What is the function of competition in the microenvironment?
What is the function of competition in the microenvironment?
Who ensures that marketing activities represent the company in a positive light in the microenvironment?
Who ensures that marketing activities represent the company in a positive light in the microenvironment?
What is the function of third parties in the microenvironment?
What is the function of third parties in the microenvironment?
What role do suppliers play in the microenvironment?
What role do suppliers play in the microenvironment?
What role do vendors play in the microenvironment?
What role do vendors play in the microenvironment?
What impact do demographics have on marketing?
What impact do demographics have on marketing?
What impact do social and behavioral trends have on marketing?
What impact do social and behavioral trends have on marketing?
What are the characteristics of the macroenvironment?
What are the characteristics of the macroenvironment?
Which of the following is an example of a global event that can impact the macroenvironment?
Which of the following is an example of a global event that can impact the macroenvironment?
What are attitudes?
What are attitudes?
Which of the following is an example of a human advancement factor in the macroenvironment?
Which of the following is an example of a human advancement factor in the macroenvironment?
What is the impact of governmental control on product safety?
What is the impact of governmental control on product safety?
What is the role of attitudes in consumer choices?
What is the role of attitudes in consumer choices?
What is an example of an area of governmental control mentioned in the text?
What is an example of an area of governmental control mentioned in the text?
How do advancements in technology impact consumer behavior?
How do advancements in technology impact consumer behavior?
Which government agency is responsible for investigation, enforcement, and penalization of violators in Canada?
Which government agency is responsible for investigation, enforcement, and penalization of violators in Canada?
What is the most common illegally reproduced product in Canada?
What is the most common illegally reproduced product in Canada?
Which aspect of the macroenvironment is impacted by globalism, Free Trade agreements, currency issues, the state of production, employment trends, and overall national and international wealth?
Which aspect of the macroenvironment is impacted by globalism, Free Trade agreements, currency issues, the state of production, employment trends, and overall national and international wealth?
Which law protects the right to own a particular idea or method?
Which law protects the right to own a particular idea or method?
What are knock-offs?
What are knock-offs?
What are some of the ways the 2020 COVID-19 pandemic impacted the marketing world temporarily?
What are some of the ways the 2020 COVID-19 pandemic impacted the marketing world temporarily?
Were there any changes that you see as being permanent due to the 2020 COVID-19 pandemic?
Were there any changes that you see as being permanent due to the 2020 COVID-19 pandemic?
Does the stability and strength of the luxury goods market imply that macroeconomic forces do not affect certain aspects of the marketing world?
Does the stability and strength of the luxury goods market imply that macroeconomic forces do not affect certain aspects of the marketing world?
Which government act in Canada prescribes what ingredients must be declared as allergens on food labels?
Which government act in Canada prescribes what ingredients must be declared as allergens on food labels?
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