The Power of Attitudes
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Questions and Answers

Which of the following is NOT one of the key ways the organization impacts marketing activities in the microenvironment?

  • Organizational stakeholders
  • Shortcomings
  • Capabilities
  • Macroenvironment (correct)

    • Who is responsible for ensuring that corporate image and standards are maintained in the microenvironment?

  • President/CEO (correct)
  • Senior marketing executives
  • Shareholders/owners
  • Legal Department

    • What is the role of the Legal Department in the microenvironment?

  • Assessing legal risk of all corporate activities
  • Hiring/training senior marketing executives
  • Ensuring adherence to all legal guidelines (correct)
  • Negotiating contracts with vendors

    • Which government act in Canada prescribes what ingredients must be declared as allergens on food labels?

    <p>The Canadian Consumer Packaging and Labelling Act</p> Signup and view all the answers

    Which aspect of product labelling is covered by government regulations?

    <p>Product claims</p> Signup and view all the answers

    What type of products are knock-offs?

    <p>Inexpensively made replicas</p> Signup and view all the answers

    Which intellectual property right protects ownership of a written or visual work?

    <p>Copyright</p> Signup and view all the answers

    Attitudes can be defined as

    <p>Learned predispositions that take time to form and are slow to adjust</p> Signup and view all the answers

    What is an example of an attitude mentioned in the text?

    <p>Changing perspectives on males being primary stay-at-home caregivers</p> Signup and view all the answers

    What is an example of a global event that impacts the macroenvironment?

    <p>Weather</p> Signup and view all the answers

    What is an example of an area of governmental control mentioned in the text?

    <p>Product safety standards</p> Signup and view all the answers

    Which function is responsible for managing the financial health of the organization?

    <p>Finance/Accounting</p> Signup and view all the answers

    Which group is considered a third party in the microenvironment?

    <p>Professional Services</p> Signup and view all the answers

    What are macroeconomic factors?

    <p>Factors that are largely outside of the organization's control</p> Signup and view all the answers

    How do social and behavioral trends impact marketing?

    <p>They help identify and target specific groups of consumers</p> Signup and view all the answers

    Which one of the following is NOT one of the key ways the organization impacts marketing activities in the microenvironment?

    <p>Macroeconomic factors</p> Signup and view all the answers

    What is the role of the Legal Department in the microenvironment?

    <p>Ensuring adherence to all legal guidelines</p> Signup and view all the answers

    Who is responsible for ensuring that corporate image and standards are maintained in the microenvironment?

    <p>President/CEO</p> Signup and view all the answers

    What does the organization do well in the microenvironment?

    <p>Capabilities</p> Signup and view all the answers

    What does the organization need to improve upon in the microenvironment?

    <p>Shortcomings</p> Signup and view all the answers

    Who hires/trains senior marketing executives in the microenvironment?

    <p>President/CEO</p> Signup and view all the answers

    What is the function of competition in the microenvironment?

    <p>To impact the organization's activities</p> Signup and view all the answers

    Who ensures that marketing activities represent the company in a positive light in the microenvironment?

    <p>President/CEO</p> Signup and view all the answers

    What is the function of third parties in the microenvironment?

    <p>To impact the marketing environment</p> Signup and view all the answers

    What role do suppliers play in the microenvironment?

    <p>They provide and maintain equipment</p> Signup and view all the answers

    What role do vendors play in the microenvironment?

    <p>They distribute the product to consumers</p> Signup and view all the answers

    What impact do demographics have on marketing?

    <p>They impact all of the above</p> Signup and view all the answers

    What impact do social and behavioral trends have on marketing?

    <p>They impact all of the above</p> Signup and view all the answers

    What are the characteristics of the macroenvironment?

    <p>They impact individual organizations</p> Signup and view all the answers

    Which of the following is an example of a global event that can impact the macroenvironment?

    <p>Natural disasters</p> Signup and view all the answers

    What are attitudes?

    <p>Opinions and perspectives that take time to form and are slow to adjust</p> Signup and view all the answers

    Which of the following is an example of a human advancement factor in the macroenvironment?

    <p>Advancements in technology and medicine</p> Signup and view all the answers

    What is the impact of governmental control on product safety?

    <p>Government enforces product safety standards and controls</p> Signup and view all the answers

    What is the role of attitudes in consumer choices?

    <p>Attitudes can be hard to track and predict, but can have a powerful influence on consumer choices</p> Signup and view all the answers

    What is an example of an area of governmental control mentioned in the text?

    <p>Laws and regulations</p> Signup and view all the answers

    How do advancements in technology impact consumer behavior?

    <p>Advancements in technology can replace and change products we buy</p> Signup and view all the answers

    Which government agency is responsible for investigation, enforcement, and penalization of violators in Canada?

    <p>The Ministry of Consumer Protection</p> Signup and view all the answers

    What is the most common illegally reproduced product in Canada?

    <p>Knock-off versions of the Canada Goose line of winterwear</p> Signup and view all the answers

    Which aspect of the macroenvironment is impacted by globalism, Free Trade agreements, currency issues, the state of production, employment trends, and overall national and international wealth?

    <p>Economic forces</p> Signup and view all the answers

    Which law protects the right to own a particular idea or method?

    <p>Patents</p> Signup and view all the answers

    What are knock-offs?

    <p>Inexpensively made replicas that imitate the style, logo, and brand name without permission or payment</p> Signup and view all the answers

    What are some of the ways the 2020 COVID-19 pandemic impacted the marketing world temporarily?

    <p>Cancellations of events and conferences, shifts to online shopping, changes in consumer behavior</p> Signup and view all the answers

    Were there any changes that you see as being permanent due to the 2020 COVID-19 pandemic?

    <p>Increased adoption of remote work, acceleration of digital transformation, changes in consumer preferences</p> Signup and view all the answers

    Does the stability and strength of the luxury goods market imply that macroeconomic forces do not affect certain aspects of the marketing world?

    <p>No, macroeconomic forces can still impact specific areas of the marketing world</p> Signup and view all the answers

    Which government act in Canada prescribes what ingredients must be declared as allergens on food labels?

    <p>The Canadian Consumer Packaging and Labelling Act</p> Signup and view all the answers

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