45 Questions
Which of the following is NOT one of the key ways the organization impacts marketing activities in the microenvironment?
Macroenvironment
Who is responsible for ensuring that corporate image and standards are maintained in the microenvironment?
President/CEO
What is the role of the Legal Department in the microenvironment?
Ensuring adherence to all legal guidelines
Which government act in Canada prescribes what ingredients must be declared as allergens on food labels?
The Canadian Consumer Packaging and Labelling Act
Which aspect of product labelling is covered by government regulations?
Product claims
What type of products are knock-offs?
Inexpensively made replicas
Which intellectual property right protects ownership of a written or visual work?
Copyright
Attitudes can be defined as
Learned predispositions that take time to form and are slow to adjust
What is an example of an attitude mentioned in the text?
Changing perspectives on males being primary stay-at-home caregivers
What is an example of a global event that impacts the macroenvironment?
Weather
What is an example of an area of governmental control mentioned in the text?
Product safety standards
Which function is responsible for managing the financial health of the organization?
Finance/Accounting
Which group is considered a third party in the microenvironment?
Professional Services
What are macroeconomic factors?
Factors that are largely outside of the organization's control
How do social and behavioral trends impact marketing?
They help identify and target specific groups of consumers
Which one of the following is NOT one of the key ways the organization impacts marketing activities in the microenvironment?
Macroeconomic factors
What is the role of the Legal Department in the microenvironment?
Ensuring adherence to all legal guidelines
Who is responsible for ensuring that corporate image and standards are maintained in the microenvironment?
President/CEO
What does the organization do well in the microenvironment?
Capabilities
What does the organization need to improve upon in the microenvironment?
Shortcomings
Who hires/trains senior marketing executives in the microenvironment?
President/CEO
What is the function of competition in the microenvironment?
To impact the organization's activities
Who ensures that marketing activities represent the company in a positive light in the microenvironment?
President/CEO
What is the function of third parties in the microenvironment?
To impact the marketing environment
What role do suppliers play in the microenvironment?
They provide and maintain equipment
What role do vendors play in the microenvironment?
They distribute the product to consumers
What impact do demographics have on marketing?
They impact all of the above
What impact do social and behavioral trends have on marketing?
They impact all of the above
What are the characteristics of the macroenvironment?
They impact individual organizations
Which of the following is an example of a global event that can impact the macroenvironment?
Natural disasters
What are attitudes?
Opinions and perspectives that take time to form and are slow to adjust
Which of the following is an example of a human advancement factor in the macroenvironment?
Advancements in technology and medicine
What is the impact of governmental control on product safety?
Government enforces product safety standards and controls
What is the role of attitudes in consumer choices?
Attitudes can be hard to track and predict, but can have a powerful influence on consumer choices
What is an example of an area of governmental control mentioned in the text?
Laws and regulations
How do advancements in technology impact consumer behavior?
Advancements in technology can replace and change products we buy
Which government agency is responsible for investigation, enforcement, and penalization of violators in Canada?
The Ministry of Consumer Protection
What is the most common illegally reproduced product in Canada?
Knock-off versions of the Canada Goose line of winterwear
Which aspect of the macroenvironment is impacted by globalism, Free Trade agreements, currency issues, the state of production, employment trends, and overall national and international wealth?
Economic forces
Which law protects the right to own a particular idea or method?
Patents
What are knock-offs?
Inexpensively made replicas that imitate the style, logo, and brand name without permission or payment
What are some of the ways the 2020 COVID-19 pandemic impacted the marketing world temporarily?
Cancellations of events and conferences, shifts to online shopping, changes in consumer behavior
Were there any changes that you see as being permanent due to the 2020 COVID-19 pandemic?
Increased adoption of remote work, acceleration of digital transformation, changes in consumer preferences
Does the stability and strength of the luxury goods market imply that macroeconomic forces do not affect certain aspects of the marketing world?
No, macroeconomic forces can still impact specific areas of the marketing world
Which government act in Canada prescribes what ingredients must be declared as allergens on food labels?
The Canadian Consumer Packaging and Labelling Act
Test your knowledge of attitudes and their impact on consumer choices with this engaging quiz! Explore different examples of changing perspectives and popular opinions to see how attitudes can shape decision-making. Challenge yourself and learn more about the powerful influence attitudes have in our everyday lives.
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