Marketing Environment Quiz
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Questions and Answers

Which one of the following is NOT considered part of a company's microenvironment?

  • Intermediaries
  • Competitors
  • Demographics (correct)
  • Suppliers
  • Marketing intermediaries are firms that help the company with which of the following activities?

  • Promotion
  • Advertising
  • Distribution (correct)
  • Product development
  • Which generation is characterized as people born between 1965 and 1976?

  • Baby boomers
  • Gen X (correct)
  • Millennials
  • None of the above
  • What is the study of human populations in terms of size, density, location, age, gender, race, occupations, and other statistics called?

    <p>Demography</p> Signup and view all the answers

    Which one of the following is considered part of a company's macroenvironment?

    <p>Economics</p> Signup and view all the answers

    Which group has an interest or impact on an organization's ability to achieve its objectives?

    <p>Financial publics</p> Signup and view all the answers

    What is the term used to describe people born between 1977 and 2000?

    <p>Millennials</p> Signup and view all the answers

    Which generation is referred to as Gen Z?

    <p>People born after 2000</p> Signup and view all the answers

    What does the term 'economic environment' refer to?

    <p>The factors that affect consumer purchasing power and spending patterns</p> Signup and view all the answers

    What does 'environmental sustainability' involve?

    <p>Developing strategies for creating a sustainable world economy</p> Signup and view all the answers

    What does the 'technological environment' encompass?

    <p>Forces that create new technologies and market opportunities</p> Signup and view all the answers

    What does the 'political environment' include?

    <p>Laws, government agencies, and lobbies that influence organizations and individuals</p> Signup and view all the answers

    What does the 'natural environment' refer to?

    <p>The physical environment and natural resources needed by marketers</p> Signup and view all the answers

    What does the 'cultural environment' encompass?

    <p>Institutions and other forces that affect a society's values and behaviors</p> Signup and view all the answers

    What is the age range of Gen Z?

    <p>Born after 2000</p> Signup and view all the answers

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