Podcast
Questions and Answers
Which one of the following is NOT considered part of a company's microenvironment?
Which one of the following is NOT considered part of a company's microenvironment?
- Intermediaries
- Competitors
- Demographics (correct)
- Suppliers
Marketing intermediaries are firms that help the company with which of the following activities?
Marketing intermediaries are firms that help the company with which of the following activities?
- Promotion
- Advertising
- Distribution (correct)
- Product development
Which generation is characterized as people born between 1965 and 1976?
Which generation is characterized as people born between 1965 and 1976?
- Baby boomers
- Gen X (correct)
- Millennials
- None of the above
What is the study of human populations in terms of size, density, location, age, gender, race, occupations, and other statistics called?
What is the study of human populations in terms of size, density, location, age, gender, race, occupations, and other statistics called?
Which one of the following is considered part of a company's macroenvironment?
Which one of the following is considered part of a company's macroenvironment?
Which group has an interest or impact on an organization's ability to achieve its objectives?
Which group has an interest or impact on an organization's ability to achieve its objectives?
What is the term used to describe people born between 1977 and 2000?
What is the term used to describe people born between 1977 and 2000?
Which generation is referred to as Gen Z?
Which generation is referred to as Gen Z?
What does the term 'economic environment' refer to?
What does the term 'economic environment' refer to?
What does 'environmental sustainability' involve?
What does 'environmental sustainability' involve?
What does the 'technological environment' encompass?
What does the 'technological environment' encompass?
What does the 'political environment' include?
What does the 'political environment' include?
What does the 'natural environment' refer to?
What does the 'natural environment' refer to?
What does the 'cultural environment' encompass?
What does the 'cultural environment' encompass?
What is the age range of Gen Z?
What is the age range of Gen Z?
