Principles of Marketing Chapter 3

Dan has been directed to study the forces close to a company that affect its ability to serve its customers, such as the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. In this instance, Dan has been directed to study the ______ of the company.

Which of the following terms is used to describe the actors and forces outside marketing that affect marketing management's ability to build and maintain successful relationships with target customers?

Which of the following is a component of a firm's microenvironment?

Sam has been directed to study the demographic, economic, political, and cultural forces that affect an organization. In this instance, Sam has been directed to study the ______ of the organization.

The interrelated departments within a company that influence marketing decisions form the ______ environment.

Which is NOT part of the company environment that influences marketing decisions?

______ provide the resources needed by a company to produce its goods and services.

Sparex Inc. is a manufacturer of metal bolts that are used by Boilex Inc. to manufacture heavy machineries. In this instance, Sparex acts as a ______.

Jonathan works for a firm that assists companies in promoting, distributing, and selling their products to end consumers. The firm Jonathan works for is a ______.

______ help companies stock and move goods from their points of origin to their destinations.

______ include banks, credit companies, insurance companies, and other businesses that help insure against the risks associated with the buying and selling of goods.

Maria works for Sigma Inc., a firm that helps companies target and promote their products to the right markets. Sigma is most likely a ______.

LandPort Transportation and Omega Warehousing help companies move and stock goods from their manufacturing plants to their destinations. These two businesses are examples of ______.

Boxes, Inc. sells products to end users or to other companies that will sell to end users. Boxes, Inc. is a ______.

Which of the following groups influences the company's ability to obtain funds?

Which of the following is true with regard to media publics?

Companies can succeed against their competitors by all of the following EXCEPT ______.

A company's marketing decisions may be questioned by consumer organizations, environmental groups, minority groups, and others. These organizations and groups are also known as ______.

A consumer organization in Ohio has challenged the marketing decision of a local firm alleging it to be against the larger social interest. In this instance, the firm is challenged by a(n) ______ public.

Which group includes neighborhood residents and community organizations?

Cape Sky Inc., an international insurance and financial services company, is the primary sponsor of the annual New York City Marathon, which is attended by over one million fans and watched by approximately 300 million viewers worldwide. The Cape Sky logo and name are displayed throughout the racecourse. Cape Sky most likely sponsors this event in order to appeal to which of the following types of publics?

Workers, managers, and members of the board are examples of ______ publics.

Price & Malone Corp., a company based in Houston, caters to a market of individuals and households that buy goods and services for personal consumption. Price & Malone caters to a ______ market.

______ markets buy goods and services for further processing.

Government markets consist of government agencies that buy goods and services ______.

Rachel works for a furniture company in Ireland. She is responsible for buying and selling goods at a profit to small retailers. Rachel most likely operates in a ______ market.

Sparks Inc. has a growing ______ market in the United States consisting of individuals and households that buy Sparks' products for personal use.

Which of the following microenvironment actors has had the most influence on The Landing?

The microenvironment consists of larger societal forces that affect a company, such as demographic, economic, political, and cultural forces.

The macroenvironment consists of the factors close to the company that affect its ability to serve its customers, such as suppliers, customer markets, competitors, and publics.

Marketing success requires building relationships with other company departments, suppliers, marketing intermediaries, competitors, various publics, and customers, which combine to make up the company's value delivery network.

A company's marketing environment excludes the forces outside the marketing department that affect marketing management's ability to build and maintain successful relationships with target customers.

Marketing services agencies are the marketing research firms, advertising agencies, media firms, and marketing consulting firms that help the company target and promote its products to the right markets.

Local publics include consumer organizations, environmental groups, minority groups, and others.

The aim of the entire value delivery network is to serve target customers and create strong relationships with them.

Business markets buy goods and services for further processing or for use in their production processes.

Trudie Jones works for a distribution channel firm that helps several electronics companies find customers or make sales to them. Trudie works for a reseller.

A business's suppliers are the most important actors in the company's microenvironment.

Companies that watch variables such as income, cost of living, and interest rates, are more likely to be negatively affected by an economic change such as a recession or boom.

Government agencies such as the Food and Drug Administration and the Consumer Product Safety Commission investigate and ban potentially unsafe products. Regulations created by these and other agencies result in higher research costs and longer times between new product ideas and their introduction.

A trend has been people's growing mastery over nature through technology and the belief that nature is bountiful, but also the realization that it is finite and fragile.

Marketing management can control environmental forces. A reactive approach is, therefore, the most beneficial approach to the marketing environment.

How have large retailers such as Walmart changed the dynamics of partnering with resellers?

Who are the major players in a company's microenvironment? Explain the role that each actor plays.

What are marketing intermediaries and what are the various types?

What is a 'public' in terms of the marketing environment? In a short essay, briefly describe the different types of publics that marketers must consider and explain how marketing might communicate with these publics.