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The Perception and Attention Quiz

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Questions and Answers

What is the term for the phenomenon when we no longer pay attention to a stimulus because it has become familiar?

Adaptation (correct)

Perceptual vigilance

Novelty

Perceptual defense

According to the text, what do marketers need to do to stand out from the clutter?

Use bright colors

Use alphabetical order in listings

Place their products in the center of a person's field of vision

Create visually complex ads (correct)

What is the golden triangle?

A term for the area of the brain responsible for attention

A metaphor for the importance of novelty in advertising

The space on the screen where search engine users view search results (correct)

A visual design principle used by marketers

What is perceptual defense?

The tendency to see what we want to see and ignore what we don't Signup and view all the answers

According to the text, what factors are important in stimulus selection?

Size, color, position, and novelty Signup and view all the answers

What is perceptual vigilance?

The ability to selectively attend to stimuli related to our current needs Signup and view all the answers

According to the text, what percentage of quarter-page display ads do consumers notice when scanning listings in alphabetical order?

93% Signup and view all the answers

What is the effect of novelty in advertising, according to the text?

It intensifies our experiences and increases enjoyment of pleasant stimuli Signup and view all the answers

According to the text, where are products located in order to receive more attention?

In the center of a person's field of vision Signup and view all the answers

What is adaptation, according to the text?

The phenomenon when we no longer pay attention to a stimulus because it's familiar Signup and view all the answers

Study Notes

Perceptual vigilance makes us more aware of stimuli related to our current needs.
Perceptual defense makes us see what we want to see and ignore what we don't.
Adaptation occurs when we no longer pay attention to a stimulus because it's familiar.
Marketers need to create messages and packages that stand out from the clutter.
Visually complex ads are more likely to capture attention.
Size, color, position, and novelty are important factors in stimulus selection.
Consumers scan listings in alphabetical order and notice 93% of quarter-page display ads.
Products located in the center of a person's field of vision are more likely to receive attention.
The golden triangle is the space on the screen where search engine users view search results.
Novelty in the form of interruptions intensifies our experiences and increases enjoyment of pleasant stimuli.

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Description

Test your knowledge of perception and attention with this quiz! Learn about perceptual vigilance, defense, and adaptation, as well as the factors that influence stimulus selection. Discover how marketers use visual cues to capture attention and create effective messages. Find out about the golden triangle on search engines and the power of novelty in intensifying our experiences. Challenge yourself and see how much you know about these fascinating topics!