10 Questions
What is the term for the phenomenon when we no longer pay attention to a stimulus because it has become familiar?
Adaptation
According to the text, what do marketers need to do to stand out from the clutter?
Create visually complex ads
What is the golden triangle?
The space on the screen where search engine users view search results
What is perceptual defense?
The tendency to see what we want to see and ignore what we don't
According to the text, what factors are important in stimulus selection?
Size, color, position, and novelty
What is perceptual vigilance?
The ability to selectively attend to stimuli related to our current needs
According to the text, what percentage of quarter-page display ads do consumers notice when scanning listings in alphabetical order?
93%
What is the effect of novelty in advertising, according to the text?
It intensifies our experiences and increases enjoyment of pleasant stimuli
According to the text, where are products located in order to receive more attention?
In the center of a person's field of vision
What is adaptation, according to the text?
The phenomenon when we no longer pay attention to a stimulus because it's familiar
Study Notes
- Perceptual vigilance makes us more aware of stimuli related to our current needs.
- Perceptual defense makes us see what we want to see and ignore what we don't.
- Adaptation occurs when we no longer pay attention to a stimulus because it's familiar.
- Marketers need to create messages and packages that stand out from the clutter.
- Visually complex ads are more likely to capture attention.
- Size, color, position, and novelty are important factors in stimulus selection.
- Consumers scan listings in alphabetical order and notice 93% of quarter-page display ads.
- Products located in the center of a person's field of vision are more likely to receive attention.
- The golden triangle is the space on the screen where search engine users view search results.
- Novelty in the form of interruptions intensifies our experiences and increases enjoyment of pleasant stimuli.
Test your knowledge of perception and attention with this quiz! Learn about perceptual vigilance, defense, and adaptation, as well as the factors that influence stimulus selection. Discover how marketers use visual cues to capture attention and create effective messages. Find out about the golden triangle on search engines and the power of novelty in intensifying our experiences. Challenge yourself and see how much you know about these fascinating topics!
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