Recent Lessons

Show all results for ""

Feature Overview

Ace your exams with our all-in-one platform for creating and sharing quizzes and tests.

Quizzes

Create quizzes and tests automatically from your content using AI.

Flashcards

Automatically turn your notes into digital flashcards.

Share, Export & Embed

Share with classmates or export to Excel and your learning management system.

Stats & Reporting

Auto-grading quizzes and tests with detailed stats and reports.

Mobile Apps

The smarter way to study – wherever you are.

Pricing

Search...

10 Questions

2 Views

The Perception and Attention Quiz

Choose a study mode

Play Quiz

Study Flashcards

Spaced Repetition

Chat to lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the term for the phenomenon when we no longer pay attention to a stimulus because it has become familiar?

Perceptual vigilance

Novelty

Adaptation (correct)

Perceptual defense

According to the text, what do marketers need to do to stand out from the clutter?

Create visually complex ads (correct)

Use bright colors

Place their products in the center of a person's field of vision

Use alphabetical order in listings

What is the golden triangle?

The space on the screen where search engine users view search results (correct)

A metaphor for the importance of novelty in advertising

A visual design principle used by marketers

A term for the area of the brain responsible for attention

What is perceptual defense?

The tendency to see what we want to see and ignore what we don't Signup and view all the answers

According to the text, what factors are important in stimulus selection?

Size, color, position, and novelty Signup and view all the answers

What is perceptual vigilance?

The ability to selectively attend to stimuli related to our current needs Signup and view all the answers

According to the text, what percentage of quarter-page display ads do consumers notice when scanning listings in alphabetical order?

93% Signup and view all the answers

What is the effect of novelty in advertising, according to the text?

It intensifies our experiences and increases enjoyment of pleasant stimuli Signup and view all the answers

According to the text, where are products located in order to receive more attention?

In the center of a person's field of vision Signup and view all the answers

What is adaptation, according to the text?

The phenomenon when we no longer pay attention to a stimulus because it's familiar Signup and view all the answers

Study Notes

Perceptual vigilance makes us more aware of stimuli related to our current needs.
Perceptual defense makes us see what we want to see and ignore what we don't.
Adaptation occurs when we no longer pay attention to a stimulus because it's familiar.
Marketers need to create messages and packages that stand out from the clutter.
Visually complex ads are more likely to capture attention.
Size, color, position, and novelty are important factors in stimulus selection.
Consumers scan listings in alphabetical order and notice 93% of quarter-page display ads.
Products located in the center of a person's field of vision are more likely to receive attention.
The golden triangle is the space on the screen where search engine users view search results.
Novelty in the form of interruptions intensifies our experiences and increases enjoyment of pleasant stimuli.

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Description

Test your knowledge of perception and attention with this quiz! Learn about perceptual vigilance, defense, and adaptation, as well as the factors that influence stimulus selection. Discover how marketers use visual cues to capture attention and create effective messages. Find out about the golden triangle on search engines and the power of novelty in intensifying our experiences. Challenge yourself and see how much you know about these fascinating topics!