Consumer Decision Process Model: The Perceptual Process

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What is the first step in the consumer decision process model?

Search for information

Post-purchase evaluation

Evaluation of alternatives

Need recognition (correct)

What is the absolute threshold of information to be detected in the perception process?

The maximum level of stimulus that can be detected

The level of stimulus that requires conscious attention

The average level of stimulus detected by the senses

The minimum level of stimulus required for it to be detected (correct)

Which of the following best describes the perceptual process?

The process of receiving, selecting, and interpreting environmental stimuli with the five senses

The process of making sense of the world around us through our senses

The process of becoming aware of objects and events in the external world

All of the above (correct)

What is the key role of perception for marketers?

To communicate with consumers Signup and view all the answers

Where does the consumer decision process model begin?

Need recognition Signup and view all the answers

Which of the following is the minimum level of stimuli needed to experience sensation?

Absolute Threshold Signup and view all the answers

What is the relationship between the Just Noticeable Difference (JND) and the starting intensity, as described in the text?

JND = K * starting intensity, where K is a constant for each stimulus Signup and view all the answers

What is the purpose of using the 'Method of Limits' to determine the Just Noticeable Difference (JND)?

Both a and b Signup and view all the answers

How can marketers use the concept of Just Noticeable Difference (JND) to their advantage, according to the text?

Both a and b Signup and view all the answers

What is the relationship between arousal and attention?

Moderate arousal facilitates attention Signup and view all the answers

Consumer Decision Process Model: The Perceptual Process

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Questions and Answers

What is the first step in the consumer decision process model?

What is the absolute threshold of information to be detected in the perception process?

Which of the following best describes the perceptual process?

What is the key role of perception for marketers?

Where does the consumer decision process model begin?

Which of the following is the minimum level of stimuli needed to experience sensation?

What is the relationship between the Just Noticeable Difference (JND) and the starting intensity, as described in the text?

What is the purpose of using the 'Method of Limits' to determine the Just Noticeable Difference (JND)?

How can marketers use the concept of Just Noticeable Difference (JND) to their advantage, according to the text?

What is the relationship between arousal and attention?

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