Consumer Decision Process Model: The Perceptual Process
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Questions and Answers

What is the first step in the consumer decision process model?

  • Search for information
  • Post-purchase evaluation
  • Evaluation of alternatives
  • Need recognition (correct)

    • What is the absolute threshold of information to be detected in the perception process?

  • The maximum level of stimulus that can be detected
  • The level of stimulus that requires conscious attention
  • The average level of stimulus detected by the senses
  • The minimum level of stimulus required for it to be detected (correct)

    • Which of the following best describes the perceptual process?

  • The process of receiving, selecting, and interpreting environmental stimuli with the five senses
  • The process of making sense of the world around us through our senses
  • The process of becoming aware of objects and events in the external world
  • All of the above (correct)

    • What is the key role of perception for marketers?

    <p>To communicate with consumers</p> Signup and view all the answers

    Where does the consumer decision process model begin?

    <p>Need recognition</p> Signup and view all the answers

    Which of the following is the minimum level of stimuli needed to experience sensation?

    <p>Absolute Threshold</p> Signup and view all the answers

    What is the relationship between the Just Noticeable Difference (JND) and the starting intensity, as described in the text?

    <p>JND = K * starting intensity, where K is a constant for each stimulus</p> Signup and view all the answers

    What is the purpose of using the 'Method of Limits' to determine the Just Noticeable Difference (JND)?

    <p>Both a and b</p> Signup and view all the answers

    How can marketers use the concept of Just Noticeable Difference (JND) to their advantage, according to the text?

    <p>Both a and b</p> Signup and view all the answers

    What is the relationship between arousal and attention?

    <p>Moderate arousal facilitates attention</p> Signup and view all the answers

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