The Origins of Baileys Irish Cream
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Questions and Answers

What was the primary motivation behind developing the new drink?

  • To replicate existing liqueurs on the market
  • To innovate within the white spirit category
  • To offer a drink that tasted stronger than it actually was (correct)
  • To create a low-alcohol beverage

    • Which significant agreement was reached between Gilbeys and the Irish finance minister?

  • Export earnings on the new brand would not be taxed for five years
  • Export earnings on the new brand would be tax exempt for ten years (correct)
  • A partnership for product distribution would be established
  • A new factory would be built in Ireland for production

    • How did the author feel about presenting the drink to Tom?

  • Indifferent and unmotivated
  • Doubtful about its market potential
  • Nervous about potential rejection
  • Excited and eager to share (correct)

    • Which of the following best describes the initial perception of the drink by Tom?

    <p>He recognized its revolutionary nature and showed excitement</p> Signup and view all the answers

    What was the author’s sentiment regarding the people who buy ideas?

    <p>They are crucial and often overlooked in the process</p> Signup and view all the answers

    What was the alcohol by volume percentage of the original mix that the author approximated?

    <p>25 percent</p> Signup and view all the answers

    How many cases had the company sold in the previous year during Baileys' 10th anniversary?

    <p>4 million</p> Signup and view all the answers

    What did the author think about the necessity of a written brief for the project?

    <p>It was unnecessary due to the informal nature of the discussion</p> Signup and view all the answers

    What was the general sentiment expressed about the report reviewed in the car?

    <p>It contained both positive and negative elements.</p> Signup and view all the answers

    What event prompted the eventual unveiling of the document kept in the briefcase?

    <p>The 10th anniversary party.</p> Signup and view all the answers

    Which of the following brands did Gilbeys of Ireland produce?

    <p>Croft Original sherry</p> Signup and view all the answers

    What was the significance of the Irish government's subsidies mentioned in the content?

    <p>They incentivized companies to export new products.</p> Signup and view all the answers

    How did Tom and the narrator prepare before their meeting at Gilbeys?

    <p>By making fully-dressed, labeled bottles.</p> Signup and view all the answers

    What was the reason the report contained negative comments about the product?

    <p>It reflected stereotypes about certain drinks.</p> Signup and view all the answers

    What led to the initial doubts about the product’s potential?

    <p>Comments found in the report.</p> Signup and view all the answers

    What was Tom's reaction to the idea of putting away the report after reading it?

    <p>He immediately agreed with the narrator’s suggestion.</p> Signup and view all the answers

    What was the main technical challenge faced by the team working on the drink?

    <p>Mixing alcohol and cream together</p> Signup and view all the answers

    What type of name did the team seek for their new drink?

    <p>An Anglo-Irish name</p> Signup and view all the answers

    Who was the person that insisted the team apply resources to the technical challenge?

    <p>Tom</p> Signup and view all the answers

    What did the team ultimately name their drink?

    <p>Baileys Irish Cream</p> Signup and view all the answers

    What comment did the author hint at regarding the process of choosing names?

    <p>Names can easily be rejected for subjective reasons.</p> Signup and view all the answers

    Why did the author find the name 'Baileys' to be particularly relevant?

    <p>It reminded him of a dairy he knew in South Africa.</p> Signup and view all the answers

    What was Tom's response when the author proposed the name 'Baileys Irish Cream'?

    <p>He bought the name without hesitation.</p> Signup and view all the answers

    What did Hugh insist on regarding the team's office location?

    <p>It should be close to a game butcher's.</p> Signup and view all the answers

    What aspect of David Dand's appearance is emphasized in the description?

    <p>His light Dublin accent</p> Signup and view all the answers

    Which characteristic is attributed to Keith McCarthy-Morrogh?

    <p>He was compared to a literary character.</p> Signup and view all the answers

    What was a notable feature of the lunch described in the meeting?

    <p>Several bottles of good wine were consumed.</p> Signup and view all the answers

    What was the significance of Kerrygold in the context of the presentation?

    <p>It added credibility to their argument.</p> Signup and view all the answers

    How did the Irish team react to the Baileys product during the pitch?

    <p>They savored the product respectfully.</p> Signup and view all the answers

    What was implied about market research during the time of the meeting?

    <p>It was rarely a topic of conversation.</p> Signup and view all the answers

    What challenge did the chief executive face during the joint presentation?

    <p>He could not stay on script.</p> Signup and view all the answers

    What did the mention of 'Wexford Whispers' suggest about the pitch?

    <p>There was significant pre-meeting hype.</p> Signup and view all the answers

    What was the initial belief about the market for the idea presented?

    <p>It was definitely not for the Irish market.</p> Signup and view all the answers

    What major change did the Baileys team make to the product description?

    <p>They removed the word 'chocolate'.</p> Signup and view all the answers

    What risk did the company acknowledge when agreeing to produce Baileys?

    <p>The need to build a manufacturing plant.</p> Signup and view all the answers

    How did the Baileys team view their ownership of the idea?

    <p>They respected the original creators and involved them.</p> Signup and view all the answers

    What was David Dand concerned about in July of 1974?

    <p>The name of the product required a change.</p> Signup and view all the answers

    How did the team feel about the original presentation in Dublin?

    <p>They acknowledged the risks by having no backup plan.</p> Signup and view all the answers

    What does the removal of 'chocolate' from the product description signify about the market at the time?

    <p>Liqueurs were expected to be more premium.</p> Signup and view all the answers

    Which statement reflects the atmosphere of the meeting in Dublin?

    <p>The team felt relaxed and confident throughout the discussion.</p> Signup and view all the answers

    Study Notes

    The Origins of Baileys Irish Cream

    • The initial idea for Baileys Irish Cream came about from a casual conversation between two individuals, who were tasked with creating a new product for the Irish market.
    • The initial product was a mix of alcohol and cream, intended to be a strong liqueur that would be taxed less than other comparable drinks.
    • The product was initially presented in a recycled bottle and was quite "Heath Robinson" in nature.
    • The team working on the product decided to develop it fully before showing it to the Irish market.
    • Despite not having the technology to mix alcohol and cream together, the company invested heavily in its research and development.
    • They were looking for an "Anglo-Irish" name and settled on "Baileys" after seeing it above a bistro in Soho.
    • The creators of the product were pleased with how quickly they were able to secure the name "Baileys."
    • Early market research reports on Baileys were quite negative, with one likening it to "Kaolin & Morphine flavoured girly drink."
    • Despite this negative view, the creators continued to develop the product.
    • The idea for Baileys was pitched to Gilbeys of Ireland, who were looking for a new product to sell to international markets.
    • Their decision to accept Baileys was considered risky given that they would have to invest heavily in producing and marketing it.
    • After accepting the product, Gilbeys of Ireland removed "chocolate" from the name "Irish Cream Chocolate Liqueur."
    • The team working on Baileys then started to develop their own imprint on the product, eventually owning it.
    • The name "Baileys" came into question, with concerns that it would cause trademark issues and the product would have to be rebranded.

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    Related Documents

    Inventing Baileys Cream Liqueur PDF

    Description

    Discover the fascinating story behind Baileys Irish Cream. From its inception during a casual conversation to the challenges faced in its development, learn how this iconic liqueur came to be. Explore the significance of its name and the initial reception it received in the market.

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