Podcast
Questions and Answers
What was the primary motivation behind developing the new drink?
What was the primary motivation behind developing the new drink?
- To replicate existing liqueurs on the market
- To innovate within the white spirit category
- To offer a drink that tasted stronger than it actually was (correct)
- To create a low-alcohol beverage
Which significant agreement was reached between Gilbeys and the Irish finance minister?
Which significant agreement was reached between Gilbeys and the Irish finance minister?
- Export earnings on the new brand would not be taxed for five years
- Export earnings on the new brand would be tax exempt for ten years (correct)
- A partnership for product distribution would be established
- A new factory would be built in Ireland for production
How did the author feel about presenting the drink to Tom?
How did the author feel about presenting the drink to Tom?
- Indifferent and unmotivated
- Doubtful about its market potential
- Nervous about potential rejection
- Excited and eager to share (correct)
Which of the following best describes the initial perception of the drink by Tom?
Which of the following best describes the initial perception of the drink by Tom?
What was the author’s sentiment regarding the people who buy ideas?
What was the author’s sentiment regarding the people who buy ideas?
What was the alcohol by volume percentage of the original mix that the author approximated?
What was the alcohol by volume percentage of the original mix that the author approximated?
How many cases had the company sold in the previous year during Baileys' 10th anniversary?
How many cases had the company sold in the previous year during Baileys' 10th anniversary?
What did the author think about the necessity of a written brief for the project?
What did the author think about the necessity of a written brief for the project?
What was the general sentiment expressed about the report reviewed in the car?
What was the general sentiment expressed about the report reviewed in the car?
What event prompted the eventual unveiling of the document kept in the briefcase?
What event prompted the eventual unveiling of the document kept in the briefcase?
Which of the following brands did Gilbeys of Ireland produce?
Which of the following brands did Gilbeys of Ireland produce?
What was the significance of the Irish government's subsidies mentioned in the content?
What was the significance of the Irish government's subsidies mentioned in the content?
How did Tom and the narrator prepare before their meeting at Gilbeys?
How did Tom and the narrator prepare before their meeting at Gilbeys?
What was the reason the report contained negative comments about the product?
What was the reason the report contained negative comments about the product?
What led to the initial doubts about the product’s potential?
What led to the initial doubts about the product’s potential?
What was Tom's reaction to the idea of putting away the report after reading it?
What was Tom's reaction to the idea of putting away the report after reading it?
What was the main technical challenge faced by the team working on the drink?
What was the main technical challenge faced by the team working on the drink?
What type of name did the team seek for their new drink?
What type of name did the team seek for their new drink?
Who was the person that insisted the team apply resources to the technical challenge?
Who was the person that insisted the team apply resources to the technical challenge?
What did the team ultimately name their drink?
What did the team ultimately name their drink?
What comment did the author hint at regarding the process of choosing names?
What comment did the author hint at regarding the process of choosing names?
Why did the author find the name 'Baileys' to be particularly relevant?
Why did the author find the name 'Baileys' to be particularly relevant?
What was Tom's response when the author proposed the name 'Baileys Irish Cream'?
What was Tom's response when the author proposed the name 'Baileys Irish Cream'?
What did Hugh insist on regarding the team's office location?
What did Hugh insist on regarding the team's office location?
What aspect of David Dand's appearance is emphasized in the description?
What aspect of David Dand's appearance is emphasized in the description?
Which characteristic is attributed to Keith McCarthy-Morrogh?
Which characteristic is attributed to Keith McCarthy-Morrogh?
What was a notable feature of the lunch described in the meeting?
What was a notable feature of the lunch described in the meeting?
What was the significance of Kerrygold in the context of the presentation?
What was the significance of Kerrygold in the context of the presentation?
How did the Irish team react to the Baileys product during the pitch?
How did the Irish team react to the Baileys product during the pitch?
What was implied about market research during the time of the meeting?
What was implied about market research during the time of the meeting?
What challenge did the chief executive face during the joint presentation?
What challenge did the chief executive face during the joint presentation?
What did the mention of 'Wexford Whispers' suggest about the pitch?
What did the mention of 'Wexford Whispers' suggest about the pitch?
What was the initial belief about the market for the idea presented?
What was the initial belief about the market for the idea presented?
What major change did the Baileys team make to the product description?
What major change did the Baileys team make to the product description?
What risk did the company acknowledge when agreeing to produce Baileys?
What risk did the company acknowledge when agreeing to produce Baileys?
How did the Baileys team view their ownership of the idea?
How did the Baileys team view their ownership of the idea?
What was David Dand concerned about in July of 1974?
What was David Dand concerned about in July of 1974?
How did the team feel about the original presentation in Dublin?
How did the team feel about the original presentation in Dublin?
What does the removal of 'chocolate' from the product description signify about the market at the time?
What does the removal of 'chocolate' from the product description signify about the market at the time?
Which statement reflects the atmosphere of the meeting in Dublin?
Which statement reflects the atmosphere of the meeting in Dublin?
Study Notes
The Origins of Baileys Irish Cream
- The initial idea for Baileys Irish Cream came about from a casual conversation between two individuals, who were tasked with creating a new product for the Irish market.
- The initial product was a mix of alcohol and cream, intended to be a strong liqueur that would be taxed less than other comparable drinks.
- The product was initially presented in a recycled bottle and was quite "Heath Robinson" in nature.
- The team working on the product decided to develop it fully before showing it to the Irish market.
- Despite not having the technology to mix alcohol and cream together, the company invested heavily in its research and development.
- They were looking for an "Anglo-Irish" name and settled on "Baileys" after seeing it above a bistro in Soho.
- The creators of the product were pleased with how quickly they were able to secure the name "Baileys."
- Early market research reports on Baileys were quite negative, with one likening it to "Kaolin & Morphine flavoured girly drink."
- Despite this negative view, the creators continued to develop the product.
- The idea for Baileys was pitched to Gilbeys of Ireland, who were looking for a new product to sell to international markets.
- Their decision to accept Baileys was considered risky given that they would have to invest heavily in producing and marketing it.
- After accepting the product, Gilbeys of Ireland removed "chocolate" from the name "Irish Cream Chocolate Liqueur."
- The team working on Baileys then started to develop their own imprint on the product, eventually owning it.
- The name "Baileys" came into question, with concerns that it would cause trademark issues and the product would have to be rebranded.
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Description
Discover the fascinating story behind Baileys Irish Cream. From its inception during a casual conversation to the challenges faced in its development, learn how this iconic liqueur came to be. Explore the significance of its name and the initial reception it received in the market.
