Podcast Beta
Questions and Answers
Which behavior is NOT one of the five core behaviors of networked customers?
Answer hidden
Which stage of the marketing funnel involves the choice of a referred company/product?
Answer hidden
What is the main purpose of an access strategy?
Answer hidden
What is the most efficient way for businesses to retain customers according to the text?
Answer hidden
Which of the following is a challenge that pre-digital firms may face in rethinking customer assumptions?
Answer hidden
What is the focus of the collaborate strategy?
Answer hidden
According to the text, what skills must businesses acquire in order to leverage customer networks outside the firm?
Answer hidden
What is the purpose of defining the impact in the context of strategy development?
Answer hidden
Which paradigm is used in the digital age to understand customers?
Answer hidden
What is the main difference between the mass-market model and the customer network model?
Answer hidden
How do customers in the digital age interact with brands and each other?
Answer hidden
What is the new reality that businesses need to recognize in the digital age?
Answer hidden
Which of the following is NOT a strategy for businesses to engage with their customers?
Answer hidden
What is the purpose of recommendation engines in the context of on-demand services?
Answer hidden
Which social media strategy can help businesses gain market insight?
Answer hidden
What is the purpose of hosting an online community for businesses?
Answer hidden
Which step in the process of developing a customer strategy involves defining both direct objectives and higher order objectives?
Answer hidden
What is the main difference between a collaborative strategy and a connect strategy?
Answer hidden
Which of the following is one of the five core customer network behaviors for developing a customer strategy?
Answer hidden
What is the purpose of the Customer Network Strategy Generator tool?
Answer hidden
