Podcast
Questions and Answers
Which behavior is NOT one of the five core behaviors of networked customers?
Which behavior is NOT one of the five core behaviors of networked customers?
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Which stage of the marketing funnel involves the choice of a referred company/product?
Which stage of the marketing funnel involves the choice of a referred company/product?
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What is the main purpose of an access strategy?
What is the main purpose of an access strategy?
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What is the most efficient way for businesses to retain customers according to the text?
What is the most efficient way for businesses to retain customers according to the text?
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Which of the following is a challenge that pre-digital firms may face in rethinking customer assumptions?
Which of the following is a challenge that pre-digital firms may face in rethinking customer assumptions?
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What is the focus of the collaborate strategy?
What is the focus of the collaborate strategy?
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According to the text, what skills must businesses acquire in order to leverage customer networks outside the firm?
According to the text, what skills must businesses acquire in order to leverage customer networks outside the firm?
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What is the purpose of defining the impact in the context of strategy development?
What is the purpose of defining the impact in the context of strategy development?
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Which paradigm is used in the digital age to understand customers?
Which paradigm is used in the digital age to understand customers?
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What is the main difference between the mass-market model and the customer network model?
What is the main difference between the mass-market model and the customer network model?
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How do customers in the digital age interact with brands and each other?
How do customers in the digital age interact with brands and each other?
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What is the new reality that businesses need to recognize in the digital age?
What is the new reality that businesses need to recognize in the digital age?
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Which of the following is NOT a strategy for businesses to engage with their customers?
Which of the following is NOT a strategy for businesses to engage with their customers?
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What is the purpose of recommendation engines in the context of on-demand services?
What is the purpose of recommendation engines in the context of on-demand services?
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Which social media strategy can help businesses gain market insight?
Which social media strategy can help businesses gain market insight?
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What is the purpose of hosting an online community for businesses?
What is the purpose of hosting an online community for businesses?
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Which step in the process of developing a customer strategy involves defining both direct objectives and higher order objectives?
Which step in the process of developing a customer strategy involves defining both direct objectives and higher order objectives?
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What is the main difference between a collaborative strategy and a connect strategy?
What is the main difference between a collaborative strategy and a connect strategy?
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Which of the following is one of the five core customer network behaviors for developing a customer strategy?
Which of the following is one of the five core customer network behaviors for developing a customer strategy?
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What is the purpose of the Customer Network Strategy Generator tool?
What is the purpose of the Customer Network Strategy Generator tool?
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