Chapter 2.1 (Customers)

Which of the following is NOT one of the 5 core behaviors of networked customers?

Which stage of the marketing funnel involves the choice of a referred company or product?

What is the purpose of an access strategy?

What is the main focus of the path to purchase?

Which model was used in firms before digitalization?

What is the main difference between the mass-market model and the customer network model?

What do customer networks do in the digital age?

How do customer networks redefine the marketing funnel?

Which of the following is NOT a strategy for businesses to engage with their customers?

Which strategy for businesses involves making their offering adaptable to customers' needs?

What is the purpose of recommendation engines in the context of on-demand services?

What is one way businesses can be present and active in social media conversations?

Which step in the Customer Network Strategy Generator involves defining the objectives for a new customer strategy?

What is the main difference between a collaborate strategy and a connect strategy?

Which step in the Customer Network Strategy Generator involves selecting the relevant customer segments?

Which core customer network behavior is associated with the strategy of becoming a part of your customers' conversations?

Which of the following skills is NOT mentioned as necessary for businesses to acquire in order to leverage customer networks outside the firm?

What is one of the challenges that pre-digital firms may face in rethinking customer assumptions?

What is the focus of the 'collaborate strategy' mentioned in the text?

What is the focus of the 'connect strategy' mentioned in the text?