5 Questions
The marketing mix is a foundation model for businesses, historically centered around ______, price, place, and promotion (also known as the '4 Ps')
product
The marketing mix has been defined as the 'set of marketing tools that the firm uses to pursue its marketing objectives in the ______ market'
target
In services marketing, an extended marketing mix is used, typically comprising 7 Ps (product, price, promotion, ______, people, process, physical evidence)
place
Occasionally service marketers will refer to 8 Ps (product, price, ______, promotion, people, positioning, packaging, and performance)
place
In the 1990s, the model of 4 Cs was introduced as a more customer-driven replacement of the 4 ______
Ps
Test your knowledge of the marketing mix with this quiz! Explore the key concepts and components, such as product, price, place, and promotion, and see how well you understand their role in achieving marketing objectives.
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