Podcast
Questions and Answers
The marketing mix is a foundation model for businesses, historically centered around ______, price, place, and promotion (also known as the '4 Ps')
The marketing mix is a foundation model for businesses, historically centered around ______, price, place, and promotion (also known as the '4 Ps')
product
The marketing mix has been defined as the 'set of marketing tools that the firm uses to pursue its marketing objectives in the ______ market'
The marketing mix has been defined as the 'set of marketing tools that the firm uses to pursue its marketing objectives in the ______ market'
target
In services marketing, an extended marketing mix is used, typically comprising 7 Ps (product, price, promotion, ______, people, process, physical evidence)
In services marketing, an extended marketing mix is used, typically comprising 7 Ps (product, price, promotion, ______, people, process, physical evidence)
place
Occasionally service marketers will refer to 8 Ps (product, price, ______, promotion, people, positioning, packaging, and performance)
Occasionally service marketers will refer to 8 Ps (product, price, ______, promotion, people, positioning, packaging, and performance)
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In the 1990s, the model of 4 Cs was introduced as a more customer-driven replacement of the 4 ______
In the 1990s, the model of 4 Cs was introduced as a more customer-driven replacement of the 4 ______
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