The Marketing Mix
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Questions and Answers

Which of the following is NOT part of the Four Ps in the marketing mix?

  • Place
  • Profit (correct)
  • Product
  • Price

    • What does the 'Place' component of the Four Ps in the marketing mix refer to?

  • The distribution channels used to make the product available to customers (correct)
  • The physical location of the business
  • The branding and packaging of the product
  • The quality and features of the product

    • Which of the following is NOT a component of successful selling according to the marketing mix?

  • Profitability
  • Promotion
  • Productivity (correct)
  • Placement

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