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Questions and Answers
Which of the following is NOT part of the Four Ps in the marketing mix?
Which of the following is NOT part of the Four Ps in the marketing mix?
- Place
- Profit (correct)
- Product
- Price
What does the 'Place' component of the Four Ps in the marketing mix refer to?
What does the 'Place' component of the Four Ps in the marketing mix refer to?
- The distribution channels used to make the product available to customers (correct)
- The physical location of the business
- The branding and packaging of the product
- The quality and features of the product
Which of the following is NOT a component of successful selling according to the marketing mix?
Which of the following is NOT a component of successful selling according to the marketing mix?
- Profitability
- Promotion
- Productivity (correct)
- Placement
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