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The Marketing Mix

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Questions and Answers

Which of the following is NOT one of the primary elements of a marketing mix?

Product (correct)

Price

Placement

Promotion

Which element of the marketing mix focuses on creating brand awareness?

Product

Placement

Price

Promotion (correct)

Which element of the marketing mix refers to the distribution channels?

Product

Placement (correct)

Promotion

Price

Which element of the marketing mix represents the price point or price range for the product or service?

Price Signup and view all the answers

Which element of the marketing mix focuses on features that differentiate a product from its competitors?

Product Signup and view all the answers

Explain the role of human resources as a factor of production.

Human resources play a vital role as a factor of production by providing the necessary labor for the production of goods and services. Signup and view all the answers

What is the importance of labor market analyses in human resource planning?

Labor market analyses help in understanding the current and future supply and demand of labor, which is crucial for effective human resource planning. Signup and view all the answers

How does globalization impact human resource planning?

Globalization affects human resource planning by increasing the competition for talent, requiring organizations to adapt to diverse cultural and legal environments, and necessitating the development of global HR strategies. Signup and view all the answers