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Questions and Answers
Which of the following is NOT one of the Four Ps of Marketing?
Which of the following is NOT one of the Four Ps of Marketing?
- Positioning
- Process (correct)
- Product
- Promotion
What does the term 'marketing mix' refer to?
What does the term 'marketing mix' refer to?
- A set of elements unrelated to customer needs
- A set of elements that cannot be influenced by the company
- A set of uncontrollable elements that influence customer needs
- A set of controllable elements that influence customer needs (correct)
Which component of the marketing mix involves the strategies and channels used to make the product or service accessible to the target market?
Which component of the marketing mix involves the strategies and channels used to make the product or service accessible to the target market?
- Product
- Place (correct)
- Promotion
- Price
What does the component 'Price' refer to in the marketing mix?
What does the component 'Price' refer to in the marketing mix?
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What does the component 'Product' represent in the marketing mix?
What does the component 'Product' represent in the marketing mix?
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