The Marketing Mix
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Questions and Answers

Which of the following is NOT one of the Four Ps of Marketing?

  • Positioning
  • Process (correct)
  • Product
  • Promotion

    • What does the term 'marketing mix' refer to?

  • A set of elements unrelated to customer needs
  • A set of elements that cannot be influenced by the company
  • A set of uncontrollable elements that influence customer needs
  • A set of controllable elements that influence customer needs (correct)

    • Which component of the marketing mix involves the strategies and channels used to make the product or service accessible to the target market?

  • Product
  • Place (correct)
  • Promotion
  • Price

    • What does the component 'Price' refer to in the marketing mix?

    <p>The amount of money customers are willing to pay for the product or service</p> Signup and view all the answers

    What does the component 'Product' represent in the marketing mix?

    <p>The design, features, and quality of the product</p> Signup and view all the answers

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