The Marketing Mix Quiz

Government regulations, raw material availability, market trends

Demand-supply dynamics, consumer preferences, advertising costs

Cost of production, competitors’ price, objectives of the firm (correct)

Technological advancements, seasonal variations, brand image

Planning, Positioning, Pricing, Public Relations

Production, Profit, Packaging, Publicity

Product, Price, Place, Promotion (correct)

People, Process, Physical Evidence, Product

To achieve economies of scale through mass production

To maximize profit through aggressive advertising

To prepare product elements based on market research and consumers’ needs (correct)

To maintain exclusivity by limiting product availability

<p>Distribution of goods through various channels, warehousing, transportation</p> Signup and view all the answers

<p>To communicate product benefits and persuade target customers to buy</p> Signup and view all the answers