The Macro-Environment and Digital Marketing
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Questions and Answers

Which of the following is NOT a factor that affects an organisation's digital marketing strategy?

  • Legal constraints
  • Ethical constraints
  • Financial constraints (correct)
  • Moral constraints

    • What is the main focus of this chapter?

  • Digital marketing performance
  • Digital marketing implementation
  • Digital marketing planning
  • Macro-environmental forces (correct)

    • What is one of the learning objectives of this chapter?

  • Discuss the impact of macro-environmental forces on digital marketing performance
  • Identify how the macro-environment affects an organisation's digital marketing strategy (correct)
  • Consider financial constraints of digital marketing
  • Analyze legal, moral, and ethical constraints of digital marketing

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