Podcast
Play an AI-generated podcast conversation about this lesson
Questions and Answers
Which of the following is NOT a factor that affects an organisation's digital marketing strategy?
Which of the following is NOT a factor that affects an organisation's digital marketing strategy?
- Legal constraints
- Ethical constraints
- Financial constraints (correct)
- Moral constraints
What is the main focus of this chapter?
What is the main focus of this chapter?
- Digital marketing performance
- Digital marketing implementation
- Digital marketing planning
- Macro-environmental forces (correct)
What is one of the learning objectives of this chapter?
What is one of the learning objectives of this chapter?
- Discuss the impact of macro-environmental forces on digital marketing performance
- Identify how the macro-environment affects an organisation's digital marketing strategy (correct)
- Consider financial constraints of digital marketing
- Analyze legal, moral, and ethical constraints of digital marketing
