3 Questions
Which of the following is NOT a factor that affects an organisation's digital marketing strategy?
Financial constraints
What is the main focus of this chapter?
Macro-environmental forces
What is one of the learning objectives of this chapter?
Identify how the macro-environment affects an organisation's digital marketing strategy
Test your knowledge on how the macro-environment impacts an organization's digital marketing strategy, planning, implementation, and performance. Assess your understanding of legal, moral, and ethical aspects of digital marketing, as well as the relevance of macro-environmental forces in the digital marketing landscape.
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