Digital Marketing Strategy
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Questions and Answers

Consumers cannot spread information about their relationship with an organization or its products and services via digital word-of-mouth marketing.

False

Digital assets are items that have no value for the organization and consumers.

False

It takes only a few days to create content, collect data, and build social following that constitute digital assets.

False

Digital marketers do not need to understand the competitive landscape in which they operate.

<p>False</p> Signup and view all the answers

Conscious efforts cannot manage the customer relationship experience.

<p>False</p> Signup and view all the answers

Organizations cannot build a set of digital assets through digital marketing.

<p>False</p> Signup and view all the answers

Digital word-of-mouth marketing is not a type of online dialogue.

<p>False</p> Signup and view all the answers

The 7A's of Digital Marketing is not a strategy that digital marketers need to know.

<p>False</p> Signup and view all the answers

Competitor analysis is not necessary for digital marketers.

<p>False</p> Signup and view all the answers

Digital assets can be created instantly.

<p>False</p> Signup and view all the answers

Study Notes

Digital Marketing Strategy

  • Fits within overall marketing strategy
  • Involves:
    • Target market
    • Marketing mix
    • Sustainable competitive advantage to meet marketing goals

Digital Marketing Planning Process

  • Stage 1: Organizational and Marketing Overview
    • Documents overall organizational mission and vision
    • Overview of organization and marketing efforts
  • Stage 2: Situation Analysis and Digital Marketing Objectives, Strategies, and Tactics
    • Understand internal and external environments
  • Stage 3: Digital Marketing Analytics and Implementation Plan
    • Identify digital marketing analytics and determine resources and implementation plan

Basic Digital Marketing Strategies and Tactics

  • Website marketing
  • SEO
  • SEM
  • Email marketing
  • Social and community marketing
  • Mobile marketing
  • Smart-environment marketing
  • Digital marketing product strategies
    • Communicate value to digital consumers
    • Enhance brand name through digital channels
  • Digital marketing place strategies
    • Omni-channel strategy
    • Disintermediation strategy
      • Remove or don't include channel members (intermediaries)

Digital Assets and Competitor Analysis

  • Digital assets: digital items of value owned by organization
    • Content
    • Data
    • Websites
    • Accounts
  • Competitor analysis
    • Understand competitive landscape
    • 4P's and 7A's strategies

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Description

This quiz covers the importance of digital marketing strategy in overall marketing strategy, including the three stages of digital marketing planning process.

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