10 Questions
Consumers cannot spread information about their relationship with an organization or its products and services via digital word-of-mouth marketing.
False
Digital assets are items that have no value for the organization and consumers.
False
It takes only a few days to create content, collect data, and build social following that constitute digital assets.
False
Digital marketers do not need to understand the competitive landscape in which they operate.
False
Conscious efforts cannot manage the customer relationship experience.
False
Organizations cannot build a set of digital assets through digital marketing.
False
Digital word-of-mouth marketing is not a type of online dialogue.
False
The 7A's of Digital Marketing is not a strategy that digital marketers need to know.
False
Competitor analysis is not necessary for digital marketers.
False
Digital assets can be created instantly.
False
Study Notes
Digital Marketing Strategy
- Fits within overall marketing strategy
- Involves:
- Target market
- Marketing mix
- Sustainable competitive advantage to meet marketing goals
Digital Marketing Planning Process
- Stage 1: Organizational and Marketing Overview
- Documents overall organizational mission and vision
- Overview of organization and marketing efforts
- Stage 2: Situation Analysis and Digital Marketing Objectives, Strategies, and Tactics
- Understand internal and external environments
- Stage 3: Digital Marketing Analytics and Implementation Plan
- Identify digital marketing analytics and determine resources and implementation plan
Basic Digital Marketing Strategies and Tactics
- Website marketing
- SEO
- SEM
- Email marketing
- Social and community marketing
- Mobile marketing
- Smart-environment marketing
- Digital marketing product strategies
- Communicate value to digital consumers
- Enhance brand name through digital channels
- Digital marketing place strategies
- Omni-channel strategy
- Disintermediation strategy
- Remove or don't include channel members (intermediaries)
Digital Assets and Competitor Analysis
- Digital assets: digital items of value owned by organization
- Content
- Data
- Websites
- Accounts
- Competitor analysis
- Understand competitive landscape
- 4P's and 7A's strategies
This quiz covers the importance of digital marketing strategy in overall marketing strategy, including the three stages of digital marketing planning process.
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