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Questions and Answers
Consumers cannot spread information about their relationship with an organization or its products and services via digital word-of-mouth marketing.
False
Digital assets are items that have no value for the organization and consumers.
False
It takes only a few days to create content, collect data, and build social following that constitute digital assets.
False
Digital marketers do not need to understand the competitive landscape in which they operate.
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Conscious efforts cannot manage the customer relationship experience.
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Organizations cannot build a set of digital assets through digital marketing.
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Digital word-of-mouth marketing is not a type of online dialogue.
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The 7A's of Digital Marketing is not a strategy that digital marketers need to know.
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Competitor analysis is not necessary for digital marketers.
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Digital assets can be created instantly.
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Study Notes
Digital Marketing Strategy
- Fits within overall marketing strategy
- Involves:
- Target market
- Marketing mix
- Sustainable competitive advantage to meet marketing goals
Digital Marketing Planning Process
- Stage 1: Organizational and Marketing Overview
- Documents overall organizational mission and vision
- Overview of organization and marketing efforts
- Stage 2: Situation Analysis and Digital Marketing Objectives, Strategies, and Tactics
- Understand internal and external environments
- Stage 3: Digital Marketing Analytics and Implementation Plan
- Identify digital marketing analytics and determine resources and implementation plan
Basic Digital Marketing Strategies and Tactics
- Website marketing
- SEO
- SEM
- Email marketing
- Social and community marketing
- Mobile marketing
- Smart-environment marketing
- Digital marketing product strategies
- Communicate value to digital consumers
- Enhance brand name through digital channels
- Digital marketing place strategies
- Omni-channel strategy
- Disintermediation strategy
- Remove or don't include channel members (intermediaries)
Digital Assets and Competitor Analysis
- Digital assets: digital items of value owned by organization
- Content
- Data
- Websites
- Accounts
- Competitor analysis
- Understand competitive landscape
- 4P's and 7A's strategies
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Description
This quiz covers the importance of digital marketing strategy in overall marketing strategy, including the three stages of digital marketing planning process.
