Digital Marketing Strategy
10 Questions
0 Views

Digital Marketing Strategy

Created by
@TolerableFlute

Podcast Beta

Play an AI-generated podcast conversation about this lesson

Questions and Answers

What is the primary way to manage the customer relationship experience?

  • Spreading helpful information through digital word-of-mouth
  • Conducting competitor analysis
  • Collecting digital assets
  • Conscious efforts to manage the customer relationship experience (correct)
  • What is digital word-of-mouth (WOM) marketing?

  • Building a social following on digital platforms
  • Online advertising through social media
  • Online dialogue with others about their relationship with an organization (correct)
  • Digital marketing strategy that analyses competitors
  • What are digital assets?

  • Only digital items that are valuable to consumers
  • Digital marketing strategies and tactics
  • All digital items of value that an organization owns, including content, data, websites, and accounts (correct)
  • Only digital items that are valuable to the organization
  • How long does it take to create digital assets?

    <p>It may take years</p> Signup and view all the answers

    What is a critical component of digital marketing strategy?

    <p>Competitor analysis</p> Signup and view all the answers

    What is the purpose of building digital assets?

    <p>To have value for the organization and consumers</p> Signup and view all the answers

    What is the 7A's of Digital Marketing strategy?

    <p>Digital marketing strategy that is in addition to the 4P's strategy</p> Signup and view all the answers

    What is the primary goal of digital marketing?

    <p>To manage the customer relationship experience</p> Signup and view all the answers

    What is the benefit of digital word-of-mouth marketing?

    <p>It helps to spread helpful information about an organization</p> Signup and view all the answers

    Why is it important to understand the competitive landscape in digital marketing?

    <p>To make informed decisions in digital marketing</p> Signup and view all the answers

    Study Notes

    Digital Marketing Strategy

    • Creating a strategic digital marketing plan involves defining digital marketing strategies and establishing digital marketing goals
    • It involves identifying a target market, creating a marketing mix, and planning to build a sustainable competitive advantage
    • Digital marketing strategy should be distinguished from digital marketing tactics, which are specific digital marketing activities to achieve the overall strategy

    Digital Marketing Planning Process

    • The strategic digital marketing planning process is a procedure to plan and document strategic direction for digital marketing activities
    • It involves three stages: understanding the market, developing marketing strategies, and implementing and controlling marketing efforts

    Basic Digital Marketing Strategies and Tactics

    • Digital marketing pricing strategies include:
      • Subscription-based pricing: customers pay a flat fee each subscription period
      • Flat-fee pricing: customers pay an agreed-upon, unvarying fee for a level of service
      • Bundled pricing: offering products or services at a lower price when bundled together
      • Freemium pricing: offering a basic service at no charge and charging for added services or a premium service level

    Digital Marketing Place Strategies

    • Digital marketing place strategies start with decisions about the digital marketing channel
    • Strategies include:
      • Omni-channel strategy: offering products or services across various channels, including digital and physical retail outlets
      • Disintermediation strategy: removing or not including intermediaries and reaching consumers directly

    Digital Assets and Competitive Analysis

    • Digital assets include content, data, websites, and accounts that have value for the organization and consumers
    • Understanding the competitive landscape is crucial, including analyzing competitors' digital marketing strategies using the 4P's and 7A's frameworks
    • The 7A's of digital marketing involve analyzing a competitor's awareness, availability, affiliation, action, appliance, agency, and activities

    Studying That Suits You

    Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

    Quiz Team

    Description

    Understand how digital marketing strategy fits within overall marketing strategy and identify the stages of digital marketing planning process.

    More Like This

    Digital Marketing Fundamentals Quiz
    0 questions
    Digital Marketing Fundamentals Quiz
    3 questions
    E-Marketing Strategy Overview
    25 questions

    E-Marketing Strategy Overview

    FeatureRichPrehnite9422 avatar
    FeatureRichPrehnite9422
    Use Quizgecko on...
    Browser
    Browser