10 Questions
Which chapter of the book discusses the importance of confirming both WTA and WTP as early as possible?
Chapter 19
According to the text, what is a key takeaway about innovation?
Innovation must provide recognizable value
Who is one of the co-authors of the book 'Cycles'?
Filip Hendrickx
What is the main focus of Chapter 19 of the book?
The question of whether customers will pay for an innovation
According to the text, why is it important to assess WTP as early as possible?
To determine the profitability of the innovation
According to the text, what is a key takeaway about innovation?
Innovation must provide recognizable value
Why is it important to assess WTP as early as possible?
To ensure customers see the value of the innovation
What is the main focus of Chapter 19 of the book?
Importance of customer payment
Which chapter of the book discusses the importance of confirming both WTA and WTP as early as possible?
Chapter 19
Who is one of the co-authors of the book 'Cycles'?
Filip Hendrickx
Test your knowledge on the importance of customer willingness to pay in innovation with this quiz based on the book "CYCLES" by Bryan Cassady and 22 Innovation Experts. Discover why asking the question "Will they pay?" is crucial for successful innovation.
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