Podcast
Questions and Answers
Match the following marketing terms with their definitions:
Match the following marketing terms with their definitions:
Utility = The power of a good or service to satisfy the wants of consumers Marketing = The process for creating, communicating, and delivering value to customers Target Market = The group of people toward whom the firm aims its marketing efforts and ultimately its merchandise Marketing Mix = Product, price, distribution, and promotion
Match the elements of the marketing mix with their descriptions:
Match the elements of the marketing mix with their descriptions:
Product = Refers to a good, service, or idea Price Strategy = The method of setting profitable and justifiable prices Distribution = Decision involving modes of transportation, warehousing, inventory control, order processing, and selection of marketing channels Promotion = Communication to a firm’s buyers about their products
Match the types of utility with their descriptions:
Match the types of utility with their descriptions:
Form = The physical form of a product Time and Place = When and where the product is available Ownership = The transfer of ownership from seller to buyer
Match the following terms with their definitions:
Match the following terms with their definitions:
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Match the marketing eras with their focus:
Match the marketing eras with their focus:
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