The Fundamentals of Branding

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What is a brand?

A set of assets linked to a brand's name and symbol

A perception of value by consumers

A differentiation of products

A label indicating ownership by a firm (correct)

When did branding, as we know it, start?

During the bronze age society

During the printing and packaging innovation

After the industrial revolution (correct)

With the existence of branding labels and seals

What is the importance of perception in branding, according to the text?

Perception has no importance in branding

Perception can be important, but reality is more important

Perception is more important than reality (correct)

Perception and reality are equally important

What are the major brand equity asset categories?

Brand name awareness, brand loyalty, perceived value (D) Signup and view all the answers

What is the historical evidence of branding mentioned in the text?

Branding labels and seals from the bronze age society (C) Signup and view all the answers

Which age can branding labels and seals be traced back to?

Bronze Age (A) Signup and view all the answers

What is the purpose of branding labels and seals in the bronze age society?

To indicate ownership or place of origin (A) Signup and view all the answers

When did branding, as we know it, start?

Industrial revolution (C) Signup and view all the answers

What are the major brand equity asset categories?

Brand loyalty, brand name awareness, perceived value (C) Signup and view all the answers

What is more important in branding, perception or reality?

Perception (D) Signup and view all the answers

What is a brand?

A label or symbol indicating ownership by a company.

When did modern branding start?

The period after the Industrial Revolution, when mass production and consumerism increased.

What's more important in branding: perception or reality?

How people perceive a brand is more influential than its actual qualities.

What are the major brand equity asset categories?

Brand equity is the value of a brand based on its assets. These assets include:

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Brand name awareness

Customer recognition and awareness of a brand name.

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Brand loyalty

The degree to which customers consistently choose a particular brand.

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Perceived value

The perceived value of a brand in the eyes of customers.

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What historical evidence of branding exists?

Ancient societies used branding labels or seals to identify ownership of goods or their origin.

The Fundamentals of Branding

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Questions and Answers

What is a brand?

When did branding, as we know it, start?

What is the importance of perception in branding, according to the text?

What are the major brand equity asset categories?

What is the historical evidence of branding mentioned in the text?

Which age can branding labels and seals be traced back to?

What is the purpose of branding labels and seals in the bronze age society?

When did branding, as we know it, start?

What are the major brand equity asset categories?

What is more important in branding, perception or reality?

Flashcards

What is a brand?

When did modern branding start?

What's more important in branding: perception or reality?

What are the major brand equity asset categories?

Brand name awareness

Brand loyalty

Perceived value

What historical evidence of branding exists?

Which age can branding labels and seals be traced back to?

What was the purpose of branding labels and seals in the Bronze Age?

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