The Fundamentals of Branding
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Questions and Answers

What is a brand?

  • A set of assets linked to a brand's name and symbol
  • A perception of value by consumers
  • A differentiation of products
  • A label indicating ownership by a firm (correct)

    • When did branding, as we know it, start?

  • During the bronze age society
  • During the printing and packaging innovation
  • After the industrial revolution (correct)
  • With the existence of branding labels and seals

    • What is the importance of perception in branding, according to the text?

  • Perception has no importance in branding
  • Perception can be important, but reality is more important
  • Perception is more important than reality (correct)
  • Perception and reality are equally important

    • What are the major brand equity asset categories?

    <p>Brand name awareness, brand loyalty, perceived value</p> Signup and view all the answers

    What is the historical evidence of branding mentioned in the text?

    <p>Branding labels and seals from the bronze age society</p> Signup and view all the answers

    Which age can branding labels and seals be traced back to?

    <p>Bronze Age</p> Signup and view all the answers

    What is the purpose of branding labels and seals in the bronze age society?

    <p>To indicate ownership or place of origin</p> Signup and view all the answers

    When did branding, as we know it, start?

    <p>Industrial revolution</p> Signup and view all the answers

    What are the major brand equity asset categories?

    <p>Brand loyalty, brand name awareness, perceived value</p> Signup and view all the answers

    What is more important in branding, perception or reality?

    <p>Perception</p> Signup and view all the answers

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