Podcast
Questions and Answers
What is a brand?
What is a brand?
- A set of assets linked to a brand's name and symbol
- A perception of value by consumers
- A differentiation of products
- A label indicating ownership by a firm (correct)
When did branding, as we know it, start?
When did branding, as we know it, start?
- During the bronze age society
- During the printing and packaging innovation
- After the industrial revolution (correct)
- With the existence of branding labels and seals
What is the importance of perception in branding, according to the text?
What is the importance of perception in branding, according to the text?
- Perception has no importance in branding
- Perception can be important, but reality is more important
- Perception is more important than reality (correct)
- Perception and reality are equally important
What are the major brand equity asset categories?
What are the major brand equity asset categories?
What is the historical evidence of branding mentioned in the text?
What is the historical evidence of branding mentioned in the text?
Which age can branding labels and seals be traced back to?
Which age can branding labels and seals be traced back to?
What is the purpose of branding labels and seals in the bronze age society?
What is the purpose of branding labels and seals in the bronze age society?
When did branding, as we know it, start?
When did branding, as we know it, start?
What are the major brand equity asset categories?
What are the major brand equity asset categories?
What is more important in branding, perception or reality?
What is more important in branding, perception or reality?
Flashcards
What is a brand?
What is a brand?
A label or symbol indicating ownership by a company.
When did modern branding start?
When did modern branding start?
The period after the Industrial Revolution, when mass production and consumerism increased.
What's more important in branding: perception or reality?
What's more important in branding: perception or reality?
How people perceive a brand is more influential than its actual qualities.
What are the major brand equity asset categories?
What are the major brand equity asset categories?
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Brand name awareness
Brand name awareness
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Brand loyalty
Brand loyalty
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Perceived value
Perceived value
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What historical evidence of branding exists?
What historical evidence of branding exists?
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Which age can branding labels and seals be traced back to?
Which age can branding labels and seals be traced back to?
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What was the purpose of branding labels and seals in the Bronze Age?
What was the purpose of branding labels and seals in the Bronze Age?
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