The Fundamentals of Marketing

Marketing is the science of meeting the needs of a customer by providing valuable products to customers.

Marketing is the process of selling products to customers.

Marketing is the act of creating, delivering, and communicating value to customers. (correct)

Marketing is the function of acquiring and retaining customers.

Product, Price, Promotion, Place (correct)

Price, Promotion, Place, People

Product, Price, Promotion, Positioning

Product, Positioning, Place, People

Marketing is a business function, while selling is a process.

Marketing focuses on acquiring and retaining customers, while selling focuses on creating and delivering value to customers.

Marketing involves creating, delivering, and communicating value to customers, while selling involves exchanging products for money. (correct)

Marketing is a long-term strategy, while selling is a short-term tactic.

<p>Customer value and satisfaction help in acquiring and retaining customers.</p> Signup and view all the answers

<p>Marketing plays a crucial role in meeting the needs of customers in the 21st century.</p> Signup and view all the answers