The Four P's of Marketing

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Questions and Answers

Which of the following is NOT one of the four P's of marketing?

  • Promotion
  • Place
  • Profit (correct)
  • Product

What does the term 'marketing mix' refer to?

  • The tactics used to boost a company's bottom line
  • The study of contemporary marketing approaches
  • The set of actions a company uses to promote its brand
  • The combination of factors that a business can control to influence consumers (correct)

What is the purpose of continuously optimizing the marketing mix?

  • To better serve customers (correct)
  • To improve product quality
  • To reduce costs
  • To increase the company's brand awareness

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