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Questions and Answers
Which of the following is NOT one of the four P's of marketing?
Which of the following is NOT one of the four P's of marketing?
- Promotion
- Place
- Profit (correct)
- Product
What does the term 'marketing mix' refer to?
What does the term 'marketing mix' refer to?
- The tactics used to boost a company's bottom line
- The study of contemporary marketing approaches
- The set of actions a company uses to promote its brand
- The combination of factors that a business can control to influence consumers (correct)
What is the purpose of continuously optimizing the marketing mix?
What is the purpose of continuously optimizing the marketing mix?
- To better serve customers (correct)
- To improve product quality
- To reduce costs
- To increase the company's brand awareness
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