The Four P's of Marketing
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Questions and Answers

Which of the following is NOT one of the four P's of the marketing mix?

  • Promotion
  • Price
  • Product
  • Packaging (correct)

    • What is the purpose of a marketing mix?

  • To develop new products
  • To increase brand awareness
  • To analyze market trends
  • To influence consumers to purchase products (correct)

    • Which of the following is NOT a contemporary approach to marketing?

  • People
  • Positioning
  • Price (correct)
  • Packaging

    • What are the additional P's that are increasingly included in the marketing mix?

    <p>Positioning and People</p> Signup and view all the answers

    What are the 7 P's of marketing in the contemporary approach?

    <p>Product, Price, Promotion, Place, Packaging, Positioning, People</p> Signup and view all the answers

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