The Four Ps of Marketing Quiz

Price refers to the amount of money customers are willing to pay for the product or service, and it influences consumer perception and purchasing decisions.

The marketing mix is comprised of four key components, often referred to as the 'Four Ps of Marketing.'

Promotion encompasses all the activities a company undertakes to communicate the value of its product or service to the target audience, including advertising, sales promotions, public relations, social media marketing, and other methods used to create awareness and generate interest in the offering.

<p>Place involves the strategies and channels used to make the product or service accessible to the target market, including decisions related to distribution channels, retail locations, online platforms, and logistics.</p> Signup and view all the answers