COMM 10 MODULE 1

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Questions and Answers

What characterizes a primary oral culture?

It actively uses electronic media for communication.

It is advanced in print media techniques.

It has a basic understanding of writing.

It completely lacks knowledge of writing. (correct)

Which statement reflects the diachronic study of orality and literacy?

It suggests that oral communication is less significant than written communication.

It considers the evolution from oral to electronic cultures over time. (correct)

It focuses solely on the present state of oral culture.

It emphasizes the importance of printed texts only.

What role do media play in the context of new literacies?

They are limited to printed materials.

They are irrelevant to the understanding of communication.

They serve as tools of inscription. (correct)

They primarily focus on oral communication.

According to the discussion of communication, what does the process involve?

An oscillating process of messaging between roles. Signup and view all the answers

Which of the following describes 'technologizing of the word'?

The evolution of written words into electronic forms. Signup and view all the answers

How do Homer and television relate in a diachronic framework?

They can inform and illuminate each other across time. Signup and view all the answers

What is the main objective when applying a dialogic perspective on communication?

To understand the influence on culture and society. Signup and view all the answers

What does the study of synchronic language focus on?

The current state of language at a given time. Signup and view all the answers

What is argued to be non-existent without meaning?

Reality Signup and view all the answers

Which communication era ended due to the need for accounting assets in agrarian settlements?

The Oral Era Signup and view all the answers

What was a major mode of communication during the exclusively oral system?

Gestures Signup and view all the answers

What characteristic is associated with the early handwritten books before the printing press?

They were predominantly religious Signup and view all the answers

What transformation did communication undergo due to the invention of the printing press?

Increased accessibility of books Signup and view all the answers

How did the Renaissance Period influence communication?

It facilitated advancements that revolutionized communication Signup and view all the answers

What helped people in the exclusively oral system of communication to understand complex ideas?

Mnemonics and chants Signup and view all the answers

Which factor was a significant reason for the evolution of communication history?

The need for long-distance communication Signup and view all the answers

What role does language play in culture, according to the information provided?

It helps classify experiences and distribute knowledge. Signup and view all the answers

How did the advent of writing technologies change storytelling?

It allowed storytelling to reach a larger audience. Signup and view all the answers

What is suggested about the relationship between media and culture?

Media tools have a critical role in the permanence of culture. Signup and view all the answers

What ethical dimension is highlighted in the creation of culture?

The ability to influence society is significant. Signup and view all the answers

What does the development of modern writing enable according to the information given?

It allows for the construction of a uniform meaning and language. Signup and view all the answers

Which statement best reflects the impact of storytelling on culture?

Storytelling is essential for defining culture. Signup and view all the answers

In what way can power shift in the context of storytelling and media?

Power shifts to those who can write and disseminate stories widely. Signup and view all the answers

What is the implication of accessibility to mediated means of communication?

It democratizes the dissemination of information and culture. Signup and view all the answers

What does the dialogic approach emphasize in the context of orality and literacy?

The interconnectedness between oral and literate cultures Signup and view all the answers

According to the content, how do oral and literate cultures inform each other?

Each form of culture enriches and shapes the other Signup and view all the answers

What aspect of communication does the content primarily explore?

The linguistic and cultural evolution of communication Signup and view all the answers

What historical aspect is emphasized in understanding orality and literacy?

Literacy is a recent development compared to oral speech Signup and view all the answers

What term describes the blending of traditional and new media?

Media convergence Signup and view all the answers

What does Ong suggest is essential when comparing oral and literate cultures?

To analyze them both synchronically and diachronically Signup and view all the answers

What cultural aspect is significantly influenced by the evolution of media?

Social identity and understanding Signup and view all the answers

What is primarily explored as a critical perspective in communication studies?

The relationship between communication practices and societal changes Signup and view all the answers

What invention significantly impacted long-distance communication during the 1800s?

The electric telegraph Signup and view all the answers

Which statement accurately describes the primary change in letter-writing due to technological advancements?

It became instant and less rigid in structure. Signup and view all the answers

How did high-speed presses contribute to newspaper distribution?

They allowed for faster printing and reduced costs. Signup and view all the answers

Which technological innovation marked the beginning of commercial broadcasting?

Radio Signup and view all the answers

What was a significant outcome of the digital era in the 21st century regarding communication?

Communication became instant and more flexible. Signup and view all the answers

What was a primary focus of books and human consciousness during the Middle Ages?

Religious themes Signup and view all the answers

Which invention made its official debut at the 1939 New York World’s Fair?

Television Signup and view all the answers

What was one effect of the post-war era on mass media?

It resulted in a surge of mass media production and advertisements. Signup and view all the answers

Study Notes

The Evolution of Communication: Exploring the Orality-Literacy Dialogue

Early Communication: Humanity’s early communication was purely oral, relying heavily on memorized chants, mythologies, and mnemonic formulas for understanding.
Oral Communication Characteristics: Oral communication was limited to the immediate environment and was heavily reliant on gestures for information transfer.
Emergence of Literacy: Development of drawing and writing marked the transition from oral to literate storytelling.
The Age of Print: The invention of the printing press in the late 13th century revolutionized storytelling.
Dissemination of Knowledge: The printing press facilitated the production and accessibility of secular books, leading to a greater dissemination of knowledge.
The Renaissance Period (14th-17th century): The Renaissance brought about technological advancements that would continue to transform communication.
Long-Distance Communication: The 18th century saw the invention of the steam engine, which led to improved postal services and the rise of letter writing.
The Age of Mass Media: The 19th century witnessed advancements in long distance communication, including the electric telegraph and the telephone.
The Post-War Era (1920s-1970s): The post-war era saw the rise of commercial broadcasting, television, and the cell phone, all of which contributed to the increasing consumption of mass media.
The Digital Era (21st century): The internet and mobile devices revolutionized communication, providing instant access to information and connecting individuals across vast distances.
Globalization: Digital communication has fostered a globalized culture, expanding people’s perception of the world.

From Orality to New Media: A Changing Landscape

Dialogic Perspective: This module emphasizes a dialogic approach to studying communication, acknowledging the interconnectedness between oral, literate, traditional, and new media forms.
Orality Informs Literacy, and Vice Versa: The development of written communication did not erase oral traditions; instead, the two continue to influence one another.
Media Convergence: Traditional media forms have evolved into new media forms, facilitated by technological advancements.
Cultural Shaping: Communication plays a crucial role in shaping culture and society.
Power Dynamics in Communication: Access to communication media enables individuals to spread information and influence wider audiences, which can lead to shifts in power dynamics.
The Importance of Ethics: It is crucial to consider the ethical implications of communication in shaping culture, as the power to influence communities and societies can be significant.

Key Figures and Concepts

Walter Ong: A key theorist who explores the dialogic relationship between orality and literacy.
Ferdinand de Saussure: His concept of "language as a system" emphasizes the influence of language on our understanding of reality.
James Carey: His views on communication are often referred to as a "cultural approach," looking at how communication shapes and reinforces cultural values.
Media Convergence: The blurring of boundaries between traditional and new media forms.

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Description

This quiz explores the historical progression from oral to written communication. It covers key milestones, including the emergence of literacy and the impact of the printing press. Test your knowledge on how these transformations shaped storytelling and the dissemination of knowledge.