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Questions and Answers
What is the purpose of Stuart Pugh's design funnel?
What is the purpose of Stuart Pugh's design funnel?
- To generate and converge ideas (correct)
- To immediately commit to one design
- To skip the design process altogether
- To only consider one design iteration
What happens to the granularity of idea exploration in the design funnel as iterations progress?
What happens to the granularity of idea exploration in the design funnel as iterations progress?
- It becomes less detailed
- It stays the same
- It becomes more detailed (correct)
- It becomes irrelevant
When should the design process be inserted in the product cycle?
When should the design process be inserted in the product cycle?
- After the green light stage
- During the sales stage
- At the end of the product cycle
- Prior to the green light stage (correct)
Which stakeholders are involved in the product design process?
Which stakeholders are involved in the product design process?
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What is the consequence of judging product ideas at the start and going directly to engineering?
What is the consequence of judging product ideas at the start and going directly to engineering?
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Study Notes
- The text discusses the design funnel and scribble sketching in the context of product design.
- Stuart Pugh's design funnel involves the generation and convergence of ideas, with iterations becoming more detailed.
- The granularity of idea exploration becomes finer as iterations progress.
- The design process should be inserted prior to the green light stage to consider multiple designs before committing to one.
- The interplay between design, engineering, management, marketing, and sales is important throughout the product cycle.
- Engineers, managers, and marketers work with designers in the early stages of product design.
- Designers still have a role in the process during engineering and sales.
- The "status quo" involves judging product ideas at the start and going directly to engineering if given the green light.
- This often results in late products with bugs, over budget, and missing functionality.
- The design funnel can help filter and eliminate designs until convergence, resulting in better products.
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