5 Questions
What is the purpose of Stuart Pugh's design funnel?
To generate and converge ideas
What happens to the granularity of idea exploration in the design funnel as iterations progress?
It becomes more detailed
When should the design process be inserted in the product cycle?
Prior to the green light stage
Which stakeholders are involved in the product design process?
Designers, engineers, management, marketing, and sales
What is the consequence of judging product ideas at the start and going directly to engineering?
Late products with bugs, over budget, and missing functionality
Study Notes
- The text discusses the design funnel and scribble sketching in the context of product design.
- Stuart Pugh's design funnel involves the generation and convergence of ideas, with iterations becoming more detailed.
- The granularity of idea exploration becomes finer as iterations progress.
- The design process should be inserted prior to the green light stage to consider multiple designs before committing to one.
- The interplay between design, engineering, management, marketing, and sales is important throughout the product cycle.
- Engineers, managers, and marketers work with designers in the early stages of product design.
- Designers still have a role in the process during engineering and sales.
- The "status quo" involves judging product ideas at the start and going directly to engineering if given the green light.
- This often results in late products with bugs, over budget, and missing functionality.
- The design funnel can help filter and eliminate designs until convergence, resulting in better products.
Test your knowledge on product design with this quiz! Learn about the design funnel and scribble sketching, as well as the important interplay between design, engineering, management, marketing, and sales throughout the product cycle. See if you can identify the benefits of multiple design considerations and the pitfalls of skipping the design process altogether. This quiz is perfect for anyone interested in creating better products through thoughtful and deliberate design.
Make Your Own Quizzes and Flashcards
Convert your notes into interactive study material.
Get started for free
