Podcast
Questions and Answers
What does DAGMAR stand for?
What does DAGMAR stand for?
Defining Advertising Goals for Measured Advertising Results
What is the purpose of the DAGMAR approach?
What is the purpose of the DAGMAR approach?
To set clear and measurable advertising objectives
What is the first step in the DAGMAR approach?
What is the first step in the DAGMAR approach?
Define a Communication Task
What does SMART stand for in relation to advertising goals?
What does SMART stand for in relation to advertising goals?
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Why is it important to establish benchmarks in advertising?
Why is it important to establish benchmarks in advertising?
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