The Culture of Connectivity Chapter 1
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Questions and Answers

What is a key component of the governance structures of social media platforms?

  • Advertising revenue models
  • User-generated content policies
  • Market share percentages
  • Norms, rules, and technical protocols (correct)

How have the business models of social media platforms evolved?

  • From selling products to emphasizing services (correct)
  • From focusing on services to products
  • From subscription-based to data trading
  • From advertising to offline marketing strategies

What role do EULAs and ToS play in social media platforms?

  • They limit user access to features
  • They determine the market value of the platform
  • They exclusively govern advertising policies
  • They regulate content and shape user behavior (correct)

What concept is essential for understanding the nature of online sociality?

<p>Platform ecosystem (C)</p> Signup and view all the answers

What strategy is NOT commonly associated with monetizing social media platforms?

<p>Hosting physical events (B)</p> Signup and view all the answers

What role did the invention of the World Wide Web play in communication?

<p>It enabled a new type of networked communication. (B)</p> Signup and view all the answers

How did the introduction of Web 2.0 change online services?

<p>They transformed into interactive platforms. (A)</p> Signup and view all the answers

In what way did social media platforms evolve over time?

<p>From community-bound initiatives to profit-oriented platforms. (A)</p> Signup and view all the answers

What is a key outcome of the shift to 'platformed' sociality?

<p>Connectivity became a valuable resource driven by user data. (D)</p> Signup and view all the answers

What characterizes the Alvins' family usage of social media platforms?

<p>They show a balanced mix of personal and professional interactions. (B)</p> Signup and view all the answers

How did large platforms like Facebook and YouTube emerge in the 2000s?

<p>They generated revenue from advertising and user-generated content. (B)</p> Signup and view all the answers

What is one effect of the rise of online communities?

<p>They contribute to the blurring of personal and public spheres. (A)</p> Signup and view all the answers

What type of user behavior did 'platformed' sociality impact?

<p>User behaviors started blurring lines between public and private interactions. (A)</p> Signup and view all the answers

What term does the author prefer to describe social media to acknowledge its technological basis?

<p>Connective media (C)</p> Signup and view all the answers

Which of the following was NOT a motivation behind the rise of social media platforms during the early 2000s?

<p>Enhancing user privacy (A)</p> Signup and view all the answers

What significant change occurred with the corporatization of social media platforms?

<p>Blurring of boundaries between corporate and user interests (A)</p> Signup and view all the answers

What significant transformations in cultural industries result from the convergence of technology, user experience, and content?

<p>Emergence of new business models in the digital music market (C)</p> Signup and view all the answers

How does the author describe the economic model for platforms?

<p>User participation drives profitability (D)</p> Signup and view all the answers

What does Actor Network Theory (ANT) emphasize regarding social media platforms?

<p>The sociotechnical interplay between technologies, users, and social interactions (C)</p> Signup and view all the answers

What is a key factor in analyzing social platforms according to the author?

<p>Emphasizing historical and cultural contexts (C)</p> Signup and view all the answers

Which aspect does Political Economy analyze in relation to social media and online culture?

<p>The role of power within economic, political, and legal structures (D)</p> Signup and view all the answers

In what way does the author characterize the ecosystem of connective media?

<p>As a dynamic infrastructure influenced by shared ideologies (A)</p> Signup and view all the answers

How is a 'platform' defined in the context of social media?

<p>A mediator that shapes the performance of social acts through software, hardware, and services (B)</p> Signup and view all the answers

What significant impact did the iPod and iTunes have on the music industry according to the introduction?

<p>Revolutionizing music consumption (D)</p> Signup and view all the answers

What role do algorithms play in social media platforms according to the content?

<p>They shape user experience and influence online behavior (A)</p> Signup and view all the answers

What aspect is considered vital for the understanding of social media's role in connectivity?

<p>The technological algorithms behind platforms (C)</p> Signup and view all the answers

What shift in ownership models of social media platforms is highlighted in the content?

<p>A transition from non-profit to for-profit models (C)</p> Signup and view all the answers

What is an example provided for a non-profit platform that successfully integrated with commercial entities?

<p>Wikipedia (B)</p> Signup and view all the answers

What limitation is noted regarding Actor Network Theory (ANT)?

<p>It often ignores content and cultural forms (C)</p> Signup and view all the answers

Flashcards

From Networked Communication to Platformed Sociality

The transformation from using the internet for communication to using online platforms that are designed for social interaction and data collection.

Platformed sociality

The use of algorithms and data analysis to understand user behavior and tailor their online experience. This includes social media platforms like Facebook and Instagram.

Social media platforms evolving into a business model

A shift from online communities focused on specific interests to a business model where user data is leveraged for revenue. This often involves large social media platforms using advertisement.

The rise of prominent social media platforms in the 2000s

The growth and popularity of social media platforms like Facebook, YouTube, Twitter, and LinkedIn, leading to significant user engagement and monetization through advertising and user-generated content.

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The rise of a new ecosystem of connective media

The creation of a new digital landscape where individuals' online and offline lives are increasingly intertwined.

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The influence of connective media on user behavior

The increasing impact of social media on user behavior, causing a blurring of the lines between personal and public identities.

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Social media platforms as community-bound initiatives

The use of social media platforms for connecting with others based on shared interests or hobbies. This often involves joining groups or communities centered on these commonalities.

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Engineering sociality

The process of employing technology to facilitate communication and interaction between individuals, both online and offline.

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Platform Monetization

The way a platform makes money from its users. This can include selling products, offering services, or collecting and selling user data.

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Platform Governance

A collection of rules, guidelines, and technology that govern how a platform operates and how users interact.

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EULA and ToS

Legal documents that define the terms of use for a platform, outlining user responsibilities and limitations.

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Platform Ecosystem

A complex network of connected platforms that influence each other and continuously adapt to new technologies and features.

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Ideology and Power in Platforms

The idea that platforms are not objective but reflect the ideologies and power dynamics of those who created and control them.

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Connective Media

Social media platforms are not simply a reflection of social interactions but are shaped by technological algorithms and data processing.

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Transparency and Openness in Social Media

The idea that social media would promote transparency and openness was used to repackage corporate values and present them as aligned with those of the public sector.

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Commoditization of Connectivity

Social media platforms benefit from collecting user data through algorithms and profiling, transforming connectivity into a valuable asset.

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Social Media Ecosystem

The ecosystem of social media is not simply the sum of platforms but rather a dynamic infrastructure shaped by a shared set of ideologies and politics, highlighting the need to address the larger context of information control in networked spaces.

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Analyzing Social Platforms

The author argues that a comprehensive approach is needed to analyze social platforms, considering the historical and cultural context in which these issues arose.

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Social Web

The promise of making the web more "social" was used to advance business aims and create transparency.

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The Shift From Non-Market to Market-Oriented Platforms

A shift from non-market to market-oriented platforms led to a blurring of boundaries between corporate interests and those of users and communities.

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Wikipedia Model

The example of Wikipedia highlights a nonprofit model that successfully integrated with commercial encyclopedic products.

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Transformation of cultural industries

The convergence of technology, user experience, and content can significantly transform cultural industries, leading to new business models and reshaping relationships between artists, consumers, and the industry.

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Actor Network Theory (ANT)

A theoretical framework that focuses on how technologies, users, and social interactions shape platforms, viewing platforms as sociotechnical ensembles.

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Political Economy

A theoretical framework that examines the economic, political, and legal structures governing online platforms and their users, highlighting the role of power in shaping online culture.

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Platform

A mediator that shapes the performance of social actions, encompassing the software, hardware, and services associated with a platform.

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Platform features

Features of social media platforms that shape user experience and influence online behavior, including metadata, algorithms, protocols, interfaces, and defaults.

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Evolution of platform ownership

The shift from predominantly non-profit to for-profit models in the evolution of social media platforms, driven by corporate acquisitions.

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Wikipedia

A model of a non-profit platform that successfully integrated with commercial entities, illustrating a different approach to platform ownership.

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Algorithmic influence

The use of algorithms to personalize user experiences and influence user behavior, as exemplified by Amazon's recommendation system.

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Study Notes

Book Subtitle

  • The book is titled "The culture of connectivity: A critical history of social media"
  • Published by Oxford University Press in 2013, by Van Dijck, J.
  • Focuses on a critical history and analysis of social media from pages 3 to 44

Chapter 1 Overview

  • Focus is on the engineering of sociality in a culture of connectivity
  • Introduction meets the Alvin family and their various media engagements

History of Social Media

  • Highlights the societal, cultural, professional and personal activities of the Alvin family
  • Shows the integration of social media in everyday life
  • Social media has grown rapidly, penetrating various aspects of society.
  • Discusses the transition from networked communication to platformed sociality and the rise of social media.

Introduction to Networked Communication

  • The invention of the World Wide Web in 1991 was a catalyst for networked communication
  • Weblogs, email services, and list servers formed nascent online communities within this network.
  • Early networked media lacked inherent connectivity; users had to actively establish and maintain connections.
  • Web 2.0, marking the turn of the millennium, transformed networked media into interactive communication platforms, a paradigm shift from passive consumption to active engagement.

Platformed Sociality

  • The shift to platformed sociality is emphasized, as it's intertwined with the rise of social media.
  • The increased presence of platforms drives people towards online environments for social, professional and cultural activities.
  • Platforms enable content-sharing, building professional profiles, and enjoying significant online presences.

Social Media Platforms and Their Growth

  • Discusses the proliferation of social media platforms, exemplifying their vast user base.
  • Highlights various types of interconnected platforms (e.g., sites focusing on social networking, user-generated content, marketing/transactions).
  • Identifies various categories of platforms, including social networking sites (SNSs), user-generated content sites (UGCs), trading and marketing sites (TMSs), and play/game sites (PGSs).

Rise of Social Networking Sites (SNSs) and User-Generated Content (UGCs)

  • Explores the rise and development of SNSs and UGCs, such as Facebook, Twitter, Flickr, YouTube.
  • Describes the transformation of these platforms from community-based initiatives to large-scale commercial enterprises.
  • Notes the interplay of user-generated content and the strategies employed by platform owners.

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The Culture of Connectivity PDF

Description

Explore the first chapter of 'The Culture of Connectivity' focusing on the engineering of sociality in the digital age. This chapter introduces the Alvin family and illustrates their engagement with various media, highlighting the growth and significance of social media in everyday life. Delve into how networked communication evolved into platformed sociality.

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