History and Evolution of Social Media
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Questions and Answers

Social media is exclusively used for entertainment purposes.

False (B)

The primary function of early blogging platforms was to facilitate the sharing of personal experiences and opinions.

True (A)

Social media was shut down in 2001 due to political reasons.

False (B)

Friendster's popularity was mainly because it was the first social media platform and it was similar to SixDegrees.

<p>False (B)</p> Signup and view all the answers

Social media is solely defined as a tool for online communication; it does not enable business marketing.

<p>False (B)</p> Signup and view all the answers

Instagram's primary innovation lies in its integration of social interaction, artistic expression, and exploratory features within a unified platform.

<p>True (A)</p> Signup and view all the answers

Snapchat's defining feature is its permanent photo-sharing system, ensuring images remain accessible indefinitely.

<p>False (B)</p> Signup and view all the answers

TikTok became popular internationally in 2017, targeting users outside of China after merging with a U.S.-based mobile app.

<p>True (A)</p> Signup and view all the answers

A shadowban refers to a complete and permanent removal of a user's account from a social media platform due to severe violations.

<p>False (B)</p> Signup and view all the answers

An algorithm in social media is merely a suggestion and provides no actual ruling on how data is displayed.

<p>False (B)</p> Signup and view all the answers

Kevin Systrom co-founded Snapchat in 2011 alongside Evan Spiegel and Bobby Murphy.

<p>False (B)</p> Signup and view all the answers

A vlogger primarily shares thoughts or demonstrates activities through written blog posts, with minimal use of video content.

<p>False (B)</p> Signup and view all the answers

An affiliate earns a commission by promoting products or services for a business.

<p>True (A)</p> Signup and view all the answers

Conversion metrics, which include sales and leads, primarily measure the reach of social media content to the audience.

<p>False (B)</p> Signup and view all the answers

Content curation involves creating entirely new and original content, rather than compiling existing information.

<p>False (B)</p> Signup and view all the answers

Maintaining a consistent content posting schedule is not crucial for effective social media marketing, as long as the content is high quality.

<p>False (B)</p> Signup and view all the answers

Ignoring audience engagement on social media platforms is a recommended strategy to maintain a focused brand message.

<p>False (B)</p> Signup and view all the answers

Sentiment analysis involves interpreting audience feedback to understand their feelings and attitudes toward a brand or topic.

<p>True (A)</p> Signup and view all the answers

ARPANET, developed in the early 1980s, was the first computer network to utilize circuit switching for connecting computers globally.

<p>False (B)</p> Signup and view all the answers

SixDegrees, launched in 1997 by Andrew Weinreich, is regarded as a pioneer as it integrated many features now common in contemporary social networks.

<p>True (A)</p> Signup and view all the answers

MySpace, launched in 2003 by Tom Anderson and Chris DeWolfe, primarily facilitated connections with family, professional networking, and news dissemination.

<p>False (B)</p> Signup and view all the answers

Facebook extended its accessibility in 2006, allowing anyone aged 18 and over to join the platform.

<p>False (B)</p> Signup and view all the answers

YouTube, conceived in 2005 by former Google employees Chad Hurley, Steve Chen, and Jawed Karim, aimed to offer a streamlined platform for sharing videos online.

<p>False (B)</p> Signup and view all the answers

Twitter, established in 2006 by Jack Dorsey, Biz Stone, and Elon Musk, originally restricted users to posts of 240 characters.

<p>False (B)</p> Signup and view all the answers

Instagram’s user base primarily turned to the app for educational content during lockdowns.

<p>False (B)</p> Signup and view all the answers

In 2022, Elon Musk acquired Instagram, subsequently rebranding the service as X.

<p>False (B)</p> Signup and view all the answers

Deepfakes are created using AI to manipulate media, often by altering facial or verbal portrayals to fabricate appearances.

<p>True (A)</p> Signup and view all the answers

Social media's role in shaping public opinion and influencing political discourse has decreased due to concerns about misinformation.

<p>False (B)</p> Signup and view all the answers

Engaging in cyberbullying and harassment is an ethical use of social media, as it promotes freedom of expression.

<p>False (B)</p> Signup and view all the answers

Organizations should promote misleading advertisements on social media to maximize profits, regardless of ethical impacts.

<p>False (B)</p> Signup and view all the answers

Hootsuite and Buffer are examples of analytic tools used for social media communication.

<p>False (B)</p> Signup and view all the answers

Maintaining a consistent tone and message across different social media platforms is crucial for online brand management.

<p>True (A)</p> Signup and view all the answers

The rise of AI-driven personalization in social media is expected to decrease the focus on data privacy.

<p>False (B)</p> Signup and view all the answers

Organic social media marketing involves paying for advertising to increase visibility on social media platforms.

<p>False (B)</p> Signup and view all the answers

Social media contests and giveaways are ineffective strategies for engaging audiences and promoting products.

<p>False (B)</p> Signup and view all the answers

Engagement metrics, such as likes and comments, are not useful for measuring the effectiveness of social media marketing strategies.

<p>False (B)</p> Signup and view all the answers

Using Clipmaker to produce long, high-resolution films is more efficient than using it for short video clips.

<p>False (B)</p> Signup and view all the answers

Audacity is a paid software that requires a subscription to access its full range of audio editing features.

<p>False (B)</p> Signup and view all the answers

When creating content, focusing on storytelling is less important than optimizing for SEO.

<p>False (B)</p> Signup and view all the answers

Maintaining a consistent tone and voice in your content is unnecessary as long as the information is accurate.

<p>False (B)</p> Signup and view all the answers

WPS Office is primarily designed for image editing, with limited capabilities for text-based documents.

<p>False (B)</p> Signup and view all the answers

Using low-resolution visuals can enhance user engagement by loading content faster on a webpage.

<p>False (B)</p> Signup and view all the answers

When tailoring content, understanding your audience's needs and preferences is only relevant for music content, not for text or video content.

<p>False (B)</p> Signup and view all the answers

If your content performs well initially, continuous testing and analysis of its performance are unnecessary.

<p>False (B)</p> Signup and view all the answers

Flashcards

Social Media

Communication within a group, or online platforms for sharing information, photos, and messages.

Social Media Importance

An array of internet-based platforms that promote the sharing of information.

Blogging Platforms (1999)

Online platforms that allowed individuals to share experiences and opinions through blog posts.

Friendster (2002)

Early social network similar to SixDegrees, allowed sharing of photos and videos

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Key aspects of social media

Includes communication, awareness, marketing, learning, and even entertainment.

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Impressions (Reach Metric)

Number of times content is displayed.

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Sentiment Analysis

Measurement of audience reaction to content, expressed in positive, negative, or neutral sentiments.

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ARPANET (1969)

The first computer network using packet switching.

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Content Curation

Collecting, arranging, and sharing relevant information from different sources about a topic.

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SixDegrees (1997)

The first recognized social networking site. It introduced features of modern social networks.

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Text Content

Written material for communicating ideas. Includes articles, ebooks and social media posts.

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Microsoft Word

Application from Microsoft for creating, editing, and formatting text documents.

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MySpace (2003)

A social networking site, known for music discovery and personal expression.

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Facebook (2004)

A social network that opened to everyone 13+ in 2006.

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YouTube (2005)

A video-sharing platform enabling easy online video sharing.

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Twitter (2006)

A microblogging platform with short, 140-character posts (originally).

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Instagram (2010)

A photo and video-sharing social networking service.

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Twitter Rebranded (2023)

The social media platform Twitter was rebranded as X.

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Instagram

A photo and video-sharing social media platform launched in 2010; known for visual storytelling through creative content.

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Snapchat

A social media app founded in 2011, known for disappearing photos and the '24-hour story' feature.

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TikTok

A popular short-form video-sharing app, known for its viral content, launched internationally in 2017.

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Algorithm

Rules used to rank content on a social media feed or in search results.

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Clickbait

Misleading content designed to attract clicks, often using exaggerated or sensational headlines

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Influencer

Someone with expertise who influences their followers with reviews, tips or advice.

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Affiliate

Someone who promotes a product or service for a business and earns a commission for each sale or action.

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Meme

Popular text, videos, or images shared for comedic purposes, often recreated by users.

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Image Content

Visual elements used to communicate, tell stories, or spark emotions.

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Video Content

Content with moving pictures and sound.

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Music Content

Digital audio compositions or recordings.

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Audacity

Software for editing audio files.

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WPS Office

A powerful suite for file sharing, editing, and merging.

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Grammarly

An AI tool for grammar and punctuation correction.

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CapCut

A video editing tool that simplifies animation.

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Provide Value

Solve a problem, provide an answer.

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Deep Fake

AI-generated fake media, often face or voice swaps, designed to appear real.

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Communication

The expression or exchange of thoughts, feelings, or information through speech, writing, or signs.

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Digital Identity

The online representation of an individual, including their activities, personality, and connections.

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Content Marketing

Creating and distributing valuable and relevant content to attract and engage a target audience.

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Paid Social Media

Using paid advertisements on social media platforms to reach a wider audience.

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Influencer Marketing

Collaborating with individuals who have a significant online following to promote products or services.

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Social Media Management

Overseeing social media accounts, creating content, and engaging with the audience.

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Engagement Metrics

Metrics such as likes, comments, shares, and saves that indicate audience interaction with content.

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Organic Social Media

Free content posting on social media platforms to create brand awareness and engage with the audience.

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Study Notes

  • Social media is communication within a group
  • It facilitates online networks where information, photos, and messages are shared

Importance of Social Media

  • Promotes information sharing through internet-based platforms.
  • Key aspects include communication, connectivity, information, awareness, business, marketing, education, learning, entertainment, empowerment, and voice.

History: ARPANET (1969)

  • The first computer network using packet switching, connecting computers globally
  • Developed by the U.S. Department of Defense's ARPA in the late 1960s.

The Dawn of Social Media (1997 - 2001)

  • SixDegrees (1997) was launched by Andrew Weinreich
  • It was the first recognized social networking site, pioneering modern social network features
  • It shut down in 2001 due to financial issues

The Birth of Blogging Platforms (1999)

  • Blogging became part of the early internet in 1999
  • It facilitated sharing individual experiences and opinions online. Examples: Blogger.com and LiveJournal

Friendster (2002)

  • It was similar to SixDegrees but allowed sending pictures and videos, increasing its popularity

MySpace (2003)

  • Launched by Tom Anderson and Chris DeWolfe
  • It helped people connect with friends and served as a platform for music discovery, promotion, personal expression, and entertainment

Facebook (2004)

  • In 2006, Facebook opened to users 13 years and older, becoming a very accessible website

YouTube (2005)

  • Launched by former PayPal employees Chad Hurley, Steve Chen, and Jawed Karim
  • The goal was to create an easy way for people to share videos online

Twitter (2006)

  • Created by Jack Dorsey, Biz Stone, and Evan Williams
  • Initially a project at Odeon, it limited posts to 140 characters
  • Reached 30 million monthly users after nearly four years
  • Rebranded as X in July 2023, it was purchased by Elon Musk in 2022

Instagram (2010)

  • Photo and video-sharing social media launched by Kevin Systrom
  • A platform for visual storytelling combining social interaction, creativity, and discovery

Snapchat (2011)

  • Founded by Stanford students Evan Spiegel, Reggie Brown, and Bobby Murphy
  • Features disappearing photos and "24-hour story"

TikTok (2016)

  • Founded by ByteDance, a Chinese tech company
  • Merged with U.S.-based Musical.ly
  • Launched internationally in 2017
  • The COVID-19 pandemic further boosted TikTok's popularity in 2020 as an entertainment app during lockdowns

Social Media Terminology

  • Algorithm: Rules determining data display and ranking on social media feeds
  • Clickbait: Misleading content with exaggerated headlines to attract clicks
  • Influencer: Someone with trusted expertise and opinions
  • Meme: Popular content shared for comedic purposes
  • Shadowban: Platform restriction for violating guidelines/posting offensive content
  • Trending/Viral: Topics with high engagement
  • Vlogger: Shares thoughts/activities through video blogs
  • Troll: Posts annoying comments to provoke anger
  • Affiliate: Promotes a product/service for commission
  • Deep Fake: AI-created fake media to seem real

Social Media and Communication

  • Social media has transformed communication, making it easier and more effective
  • Increased accessibility and spread of information globally, shaping public opinion and political discourse
  • Social media platforms allow for interaction and sharing content
  • Communication is expressing thought and understanding

Positive Effects

  • Faster and broader communication
  • Cultural exchange and global connections
  • Real-time updates during events

Negative Effects

  • Decline in face-to-face interaction

  • Spread misinformation

  • Increased online conflicts

  • Risk of misrepresentation

  • Social comparison

  • Digital identity is your online self

Benefits of Online Presence

  • Networking opportunities
  • Builds credibility and reputation
  • Access to professional opportunities

Challenges and Risks

  • Privacy and security concerns
  • Balancing personal and professional life
  • Adapting to platform changes

Ethical Challenges

  • Spreading fake news
  • Cyberbullying and harassment
  • Plagiarism and copyright issues

Ethical Guidelines

  • Fact-check before posting
  • Respect differing opinions
  • Avoid harmful or offensive content

Role of Organizations

  • Promote kindness and inclusion
  • Avoid misleading advertisements
  • Support digital literacy initiatives

Tools for Effective Communication

  • Content management (Hootsuite, Buffer)
  • Designing tools (Canva, Adobe express)
  • Analytics tools (Google Analytics, Sprout Social, Tableau, Excel)

Challenges of Social Media Communication

  • Maintaining consistent tone and message
  • Balancing personal and professional life online
  • Adapting to platform changes
  • AI-driven personalization
  • Increased focus on data privacy
  • Integration of virtual and augmented reality

Social Media Marketing Types

  • Organic social media: Free content posting
  • Paid social media: Paid advertising
  • Influencer marketing: Partnering with influencers
  • Social media management: Managing presence, content, engagement

Social Media Marketing Strategies

  • Content marketing: Creating/sharing content
  • Social media: Running paid ads
  • Influencer partnerships: Collaborating with influencers
  • Social media contests: Running contests to engage Audiences Social media analytics: Tracking/analyzing performance

Measuring Social Media Marketing

  • Engagement metrics: Likes, comments, shares
  • Reach metrics: Impressions, views
  • Conversion metrics: Sales, leads
  • Sentiment analysis: Analyzing audience reaction

Social Media Marketing Mistakes

  • No clear objectives
  • Inconsistent posting
  • Ignoring engagement
  • Not tracking analytics
  • Buying followers

Best Practices for Social Media Marketing

  • Know the audience
  • Create quality content
  • Engage with audience
  • Monitor and adjust strategy
  • Stay updated with platform changes

Content Creation and Curation

  • “Content” refers to ideas, information, or even material that can be provided in varying forms of media

Content Curation

  • Its purpose is to collect, arrange, and share information in its most pertinent manor across multiple sources relating to either a certain sector or subject

Types of Content

  • text
  • Images
  • Video
  • Music
  • Microsoft Word is utilized to create and format text documents
  • Photography can work to create stories, moods, and moments in one

Images Tools

  • Canva aids in creating visual content
  • Remini is used to enhance the quality of photos

Video Tools

  • Animaker is used for making films easily
  • Capcut makes video editing accessible
  • Clipmaker is used for creating videos for short, quick clips.
  • Audacity is used for audio editing
  • Garageband composes music or podcasts

Techniques to Create Good Content

  1. Know your audience.
  2. Focus on storytelling.
  3. Optimize for SEO.
  4. Provide value & solve problems.
  5. Use high-quality visuals.
  6. Keep it clear & concise.
  7. Maintain a consistent tone & voice.
  8. Encourage engagement.
  9. Repurpose content.
  10. Test & analyze performance.

Steps to Make Text Content (Ordered List)

  1. Define Your Purpose
  2. Know Your Audience
  3. Research
  4. Outline
  5. Write a hook
  6. Develop the body
  7. Conclude
  8. Edit and revise

Image Content

  1. Define the purpose
  2. Choose a tool
  3. Select the right dimensions
  4. Pick a background
  5. Add text or graphics
  6. Use branding elements
  7. Adjust for balance
  8. Save and export
  9. Review and share

Video Content

  1. Planning & concept
  2. Prepare your equipment
  3. Filming
  4. Editing your video
  5. Exporting
  6. Upload & share
  7. Analyze & improve

Music Content

  1. Planning your music content
  2. Create the music
  3. Creating visual content for music
  4. Editing the music content
  5. Final touches
  6. Exporting your music content
  7. Publishing & sharing

Best Practices

  1. Talk about what you stand for, your Morals.
  2. Ask for recommendations.
  3. Enable sympathy
  4. Patience is a must.
  5. Motivate yourself first.
  6. Having good character will influence your audience to do good as well
  7. Ensure Relevancy
  8. Know what is the possible impact on the viewers
  9. Enhance, analyze and optimize.
  10. Improve your overall performance.

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