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Questions and Answers
What was the first form of communication created by Homo sapiens around 130,000 BC?
What was the first form of communication created by Homo sapiens around 130,000 BC?
What significant development allowed man to cooperate and improve his social life?
What significant development allowed man to cooperate and improve his social life?
Which of the following was a limitation of oral communication?
Which of the following was a limitation of oral communication?
What material did the Egyptians use for writing that aided in organizing their practices?
What material did the Egyptians use for writing that aided in organizing their practices?
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Which civilization is associated with the first recorded writing over 4,000 years ago?
Which civilization is associated with the first recorded writing over 4,000 years ago?
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What was a key outcome of the invention of the printing press?
What was a key outcome of the invention of the printing press?
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How did the development of script improve communication?
How did the development of script improve communication?
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What was a primary challenge during the early spread of papyrus?
What was a primary challenge during the early spread of papyrus?
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What was the first significant publicized form of electronic media?
What was the first significant publicized form of electronic media?
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Which medium became the most powerful and universal mass medium by the 1920s?
Which medium became the most powerful and universal mass medium by the 1920s?
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Which of the following is NOT considered a type of digital media product?
Which of the following is NOT considered a type of digital media product?
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What was a major advantage of digital media for global communication?
What was a major advantage of digital media for global communication?
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How did computers influence cultural life, according to the content?
How did computers influence cultural life, according to the content?
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Which of these companies is highlighted for progressing with the digital period?
Which of these companies is highlighted for progressing with the digital period?
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What describes the process of encoding in digital media?
What describes the process of encoding in digital media?
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What role does digital media play in businesses as mentioned in the content?
What role does digital media play in businesses as mentioned in the content?
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What role did media play in the transformation during the 20th century according to Appadurai?
What role did media play in the transformation during the 20th century according to Appadurai?
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What theory does Chanda support regarding the timeline of globalization?
What theory does Chanda support regarding the timeline of globalization?
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Which historical example indicates that globalization was present in the Philippines?
Which historical example indicates that globalization was present in the Philippines?
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In what decade was the term 'media' popularized, and for what main reason?
In what decade was the term 'media' popularized, and for what main reason?
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What significant development in human communication is noted as a breakthrough in the evolution of media?
What significant development in human communication is noted as a breakthrough in the evolution of media?
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Which period is NOT part of Lule's periodization for studying globalization and media?
Which period is NOT part of Lule's periodization for studying globalization and media?
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What was a concern that led experts to debate about 'mass media' in the 1920s?
What was a concern that led experts to debate about 'mass media' in the 1920s?
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What aspect of globalization began with early migration patterns of Homo sapiens?
What aspect of globalization began with early migration patterns of Homo sapiens?
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What is one of the primary roles of media culture in globalization?
What is one of the primary roles of media culture in globalization?
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Which challenge is commonly associated with media culture in the context of globalization?
Which challenge is commonly associated with media culture in the context of globalization?
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How do various media contribute to forms of global integration?
How do various media contribute to forms of global integration?
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What is a dynamic aspect of global cultural productions?
What is a dynamic aspect of global cultural productions?
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What is one impact of global media culture specifically in the Philippines?
What is one impact of global media culture specifically in the Philippines?
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Which historical development initiated the partnership between media and globalization?
Which historical development initiated the partnership between media and globalization?
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What sentiment is often expressed by experts regarding the definition of globalization?
What sentiment is often expressed by experts regarding the definition of globalization?
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Which technological development is mentioned as a significant milestone in the history of media's impact on globalization?
Which technological development is mentioned as a significant milestone in the history of media's impact on globalization?
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What is cultural imperialism often associated with regarding cultural identity?
What is cultural imperialism often associated with regarding cultural identity?
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How do the 'magic bullet' or 'hypodermic needle' theories describe the relationship between media and audiences?
How do the 'magic bullet' or 'hypodermic needle' theories describe the relationship between media and audiences?
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What does cultural hybridity suggest about the impact of globalization?
What does cultural hybridity suggest about the impact of globalization?
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Which term describes the concept of thinking globally while acting locally in culture?
Which term describes the concept of thinking globally while acting locally in culture?
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What phenomenon is exemplified by the global popularity of K-Pop?
What phenomenon is exemplified by the global popularity of K-Pop?
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Which of the following terms is used to describe people significantly influenced by dominant cultures to the point of losing their own identity?
Which of the following terms is used to describe people significantly influenced by dominant cultures to the point of losing their own identity?
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What does the theory of cultural convergence imply about global culture?
What does the theory of cultural convergence imply about global culture?
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What effect do dominant groups and societies have on cultural convergence?
What effect do dominant groups and societies have on cultural convergence?
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What is a key characteristic of the oligopoly in the Canadian wireless service industry?
What is a key characteristic of the oligopoly in the Canadian wireless service industry?
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What does the term 'Robelus' refer to?
What does the term 'Robelus' refer to?
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What is one effect of media oligopoly on content diversity?
What is one effect of media oligopoly on content diversity?
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How does oligopoly influence public perception according to the content?
How does oligopoly influence public perception according to the content?
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What consequences does oligopoly have on news reporting?
What consequences does oligopoly have on news reporting?
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How has globalization impacted nation-states, as highlighted in the content?
How has globalization impacted nation-states, as highlighted in the content?
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What factor contributes to the intimidation of individual journalists?
What factor contributes to the intimidation of individual journalists?
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What is a significant cultural implication of media oligopoly?
What is a significant cultural implication of media oligopoly?
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Study Notes
Course Information
- Course Code: Gened 07
- Course Title: The Contemporary World
- Credit Units: 3
- Instructor: Mr. Rogan D. De La Cruz
- Social Science Instructor
Unit 4: A World of Ideas - Lesson 1: Global Media Cultures
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Learning Goals:
- Classify the role of media culture in globalization
- Identify the challenges in media culture with the spread of globalization
- Analyze how various media drive various forms of global integration
- Explain the dynamic between global cultural productions
- Survey the impact of global media culture in the Philippines
The Global Media Culture
- Long-distance love affairs are easier with the internet, cellular phones, and devices like laptops and desktops, allowing communication anytime, anywhere.
- Internet access allows communication with partners, friends, and family globally.
- The ease of access to communication technologies has greatly influenced global communication.
The Global Media Culture
- Advances in technology make communication easier, regardless of distance.
- Questions are raised about how these changes affect our lives and the lives of others, and how these developments happened.
Globalization & Media
- Globalization is a complex and vague concept, with no single definition.
- Scholars often associate globalization with other concepts, such as politics, culture, or trade.
- This lesson focuses on the connection between globalization and media culture.
Globalization & Media - Historical Background
- Globalization, in some respects, has existed since the earliest forms of human migration.
- Media, from cave paintings to modern forms like Facebook, are crucial partners in globalization.
- Advances in media, combined with changing migration patterns, significantly altered human life and spurred globalization.
- The concept of globalization has been evolving silently for centuries, entwined with human endeavors throughout history.
Historical Background of Globalization and Media - The Philippines
- Globalization has affected the Philippines for many centuries.
- Examples in the Philippines include early Indian traders bringing porcelain, Mai people trading in China, and the Galleon trade with Europe and America.
- Traditional Filipino writing system (Baybayin) shows a mixture of Sanskrit and Chinese characters.
Historical Background of Media
- Initially, media communication was limited. Information and knowledge were the prerogative of the elite.
- The invention of the printing press, beginning in China, allowed wider dissemination.
- Gutenberg's printing press increased the availability and spread of information.
- Easy access to printing media and knowledge spurred economic, religious and political ideas to proliferate across diverse geographic regions.
Historical Background of Media — The Printing Press
- The diffusion of information became easier and cheaper with easier access to reading materials.
- The printing press boosted literacy and contributed to the proliferation of diverse ideas
- This facilitated globalization, by fostering the spread of knowledge and ideas across borders.
Historical Background of Media — The Printing Press
- The Gutenberg Bible's widespread dissemination marked a pivotal moment.
- Simultaneous discoveries of sea routes further bolstered the global spread of printed materials.
- The printing press fundamentally altered how knowledge was preserved and standardized.
- The press helped shape modern political and religious thought and ideas.
The Importance of Printing Press - Dissemination of Information.
- Availability of cheap, easily disseminated reading materials facilitated the transmission of ideas and information across the world.
- This widespread dissemination gave rise to higher literacy rates and rapid dissemination of economic, religious, and political ideas.
- The printing press facilitated the global spread of information and ideas.
Printing Press and Expanding Knowledge
- Gutenberg's printing press drastically altered the dissemination of information and knowledge globally.
- The near-simultaneous sea route discoveries and trade links accelerated the printing press's influence.
- The invention standardized and preserved knowledge, changing its very nature.
Evolution of Media and Globalization
- Media is an integral part of daily life.
- The development of speech and communication has been transformative for human society.
- A five-part periodization (oral, script, print, electronic, and digital) of media and globalization will be followed.
Oral Communication
- The development of language fundamentally distinguishes humans from other species.
- It facilitates cooperation, communication, and social interactions.
- Early forms of communication, such as storytelling and signalling, predate writing systems.
- By 30,000 BC, languages became formalized, intentional and recognizable.
Oral Communication
- The development of language allows humans to:
- share warnings and information
- travel and adapt to new environments
- establish settlements and improve their lives socially, economically and politically.
Script – The Origins of Writing
- While language is fundamental for human communication, it's imperfect.
- Writing systems, as a form of script, overcome the limitations of spoken language, namely distance and memory.
- The discovery of writing drastically enhanced the scope and longevity of human communication.
Script – Development of Writing Systems
- Early forms of writing, such as wood carvings, clay tablets, bronze, and bone carvings, predate papyrus.
- The development of papyrus in ancient Egypt revolutionized writing and its distribution.
- The ability to record and reproduce knowledge facilitated the building of political structures, trade, and the spread of cultural norms to different geographic areas.
Printing Press
- The printing press was a pivotal invention
- It democratized the circulation of information and knowledge.
- It had profound impacts on politics, religious views, and economic structures.
Electronic Media
- The 19th century saw the introduction of electronic media to the public.
- Electromagnetic energy, particularly electricity, underpins electronic media.
- Technologies like telegraph, telephone, radio, film, and television emerged, revolutionizing communication.
Electronic Media - Impacts
- The telegraph, invented in the 1830's had an immediate and demonstrably positive impact on many levels of economic activity.
- Instant communication through telegraph and other innovations allowed societies to communicate faster and facilitated communication without the need of physical proximity.
- The invention of the telephone led to a rapid expansion of communication technologies globally.
Electronic Media - Impacts
- Radio, film and later television proved to be powerful means of communication on a global stage.
Electronic Media - Impacts
- The invention of cell phones in the 1970's connected people throughout the world and facilitated interconnectedness across vast distances.
Digital Media
- Digital media comprises various audio, video, and photo content that has been encoded digitally.
- Digital media allows for easy manipulation, distribution, and transmission on computer networks.
- The rapid proliferation of digital media reshaped industries and facilitated globalization through faster, more diverse, more accessable communication.
Digital Media – Examples of Digital Media
- Ecommerce, Games, mobile, websites, social media, video, and virtual reality,
- Interactive storytelling and other forms of media are part of the digital domain.
Digital Media—Global Impacts
- The computer is considered a powerful tool for globalization due to its influence across industries.
- This technological advancement has revolutionized how information is accessed, disseminated, and interpreted.
Digital Media- Impacts on Culture
- Modern use of digital technology transformed cultural interactions, enabling instantaneous communication.
- Access to information and global connectivity changed practices in cultures around the world.
- The widespread availability and use of digital media is profoundly impacting cultural norms and practices.
Global Imaginary and Global Village
- Media connects people to the world and the world to people.
- Visuals, narratives, and cultural symbols are essential elements of globalization.
- The idea of a "global village" suggests a sense of global community, kinship, and cooperation.
Global Imaginary and Global Village - Impacts on Society
- Cosmopolitanism is increasingly pervasive in modern life.
- Identity is becoming increasingly linked to global communities and interconnectedness.
- The concepts of nation and nationalism are being questioned and redefined as part of this growing sense of shared global experience.
Media: A Vehicle to Economic, Political, and Cultural Globalization
- Media has developed into a major economic force, impacting global consumer culture and promoting the interests of large organizations.
- Mass media corporations, media moguls, and capitalists exert substantial influence and control.
- Transnational news organizations, like CNN or BBC, act as significant global news carriers.
Media: A Vehicle to Economic, Political, and Cultural Globalization — Oligopoly
- Within the media economic landscape, the concept of oligopoly (a market with a small number of major competitors) is notable.
- This limited competition often results in a concentration of ownership.
- The impact of media oligopoly often marginalizes local news programs.
Media: A Vehicle to Economic, Political, and Cultural Globalization — Impact on the Media
- Concentration of power and ownership within large media conglomerates.
- Challenges to individual journalists' independence and freedom of expression.
- Potential for biased or controlled global news dissemination due to media ownership.
Control and Power
- Globalization substantially impacts both politics and economics.
- Nation-states face challenges to their authority and boundaries as the world becomes increasingly interconnected and border-less.
- The media wield considerable political power.
Control and Power - Issues
- Journalists are often targeted and threatened.
- The role of governments in shaping and controlling the flow of information.
- The suppression of dissent or critical viewpoints can stifle free expression and lead to conflict.
Cultural Imperialism
- Media is impactful tool in globalization.
- It can promote economic interests while potentially influencing global cultural norms and values.
Cultural Imperialism - Cultural Dopes
- Media can act as a vehicle for diverse and international cultures, but this should be viewed from a nuanced perspective.
Cultural Imperialism—Cultural Convergence
- Globalization may lead to cultural sameness, potentially eroding distinct local traditions and expressions.
Cultural Imperialism - Cultural Hybridity — Media & Local Culture
- Media can lead to the blending and mixing of cultures.
- Local cultural expressions interact with global media influences to become new hybrid forms.
Cultural Imperialism -Cultural Hybridity -- Digital Age
- Local media have opportunities to thrive in the digital age.
- Media outlets can find new audiences and reach broader geographical regions.
Cultural Imperialism
- The power of mass media, both globally and locally, should be critically examined.
- It is important to understand the dynamics of globalization and cultural trends
Cultural Imperialism - Global Village
- Globalization and media may give rise to a global village, yet also potentially give rise to economic injustice, political repression, and cultural conflict.
Summary
- The lecture covers the global media culture, its history, evolution, and current impact.
- The presentation explores the origins and development of media, along with the challenges and consequences associated with globalization and media interactions.
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Description
This quiz explores the role of media culture in globalization. It covers how media influences global integration and the specific impact on the Philippines. Test your understanding of the dynamic interactions within global media cultures.
