10 Questions
What is the primary role of mass media as described in the text?
To provide information and entertain people in a wide variety of ways
What is cultural hybridization?
Refers to the coming together of various cultural elements from different cultures
What defines broadcast media according to the text?
Means of communication intended to reach a large audience through channels like film and television
What is the main purpose of global media according to the text?
To reach across the world with various forms of communication
How does new age media differ from print media?
It refers to electronic communication visible through computer technology unlike print media
What is the impact of using media as mentioned in the text?
Influencing people's lives and thoughts with its power
How does cultural convergence differ from cultural hybridization?
Cultural convergence leads to cultures becoming more alike with exposure while cultural hybridization involves cultural elements crossing boundaries
What are the key characteristics of print media described in the text?
'Printed in word or picture' conveying information through sight, such as books, newspapers, journals, and magazines
'Tech app Agri' mentioned in the text aims to empower which group primarily?
'The youth especially Farmers' to use digital technology in agriculture
What differentiates local and Global cultural production from mass media?
The emphasis on spreading information to a large audience in mass media as opposed to local culture production.
Study Notes
Global Media
- Global media refers to forms of communication that reach across the world, including traditional media like TV, newspapers, and social media like YouTube, Twitter, Instagram, and Facebook.
- It enables the transmission of ideas, meanings, and values around the world, extending and intensifying social relations.
Cultural Globalization
- Cultural globalization is the process of transmitting ideas, meanings, and values around the world, resulting in the diffusion of cultures.
- This process is marked by the common conception of cultures that have been defused by the internet, popular culture, media, and international travel.
Mass Media
- Mass media is the means of communication that provides information intended to reach a large number of people or audiences through various channels like film, radio, books, music, or television.
- It plays a crucial role in our lives, providing information, entertainment, and a voice to the voiceless, and promoting mass consumer products and increasing sales.
Types of Media
- Print media: the oldest form of media, including printed materials like books, newspapers, journals, magazines, and pamphlets.
- Broadcast media: the most convenient and practical way to spread information, including traditional forms like radio, television, and films.
- New age media: refers to electronic communication made possible by computer technology, including online media, internet, mobile phones, computers, and social media.
Impact of Media
- The impact of technology innovations is often inadequately recognized, affecting people's lives by influencing their minds and thoughts.
- It can impact social norms, beliefs, and values, and be used for disinformation and hate.
Local and Global Cultural Production
- Cultural differentialism: emphasizes lasting differences between and among cultures, influenced by globalization and transcultural flows and processes.
- Cultural convergence: when cultures become more alike through increased interaction, leading to behaviors, ideologies, and languages converging and taking on one another's characteristics.
- Cultural hybridization: the coming together of various cultural elements, resulting in modifications to conform to the cultural norms of another.
Youth Cooperatives and Technology in Agriculture
- Youth cooperatives aim to empower young farmers to use digital technology in agriculture, particularly in Mindanao.
- This involves bringing technology into the agriculture sector, using digital technology to enhance agricultural practices.
Test your knowledge on global media and cultural globalization. Explore the forms of communication and the transmission of ideas, meanings, and values across the world through traditional and social media.
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