The Artist as Entrepreneur: Art Markets Theory
48 Questions
0 Views

Choose a study mode

Play Quiz
Study Flashcards
Spaced Repetition
Chat to Lesson

Podcast

Play an AI-generated podcast conversation about this lesson

Questions and Answers

The first element is Kirzner’s view of the entrepreneurial function in a market economy: To bring about ________ in a world of change and uncertainty.

equilibrium

Independent painters may also work as ______, photographers, cinematographers, cartoonists, and illustrators.

graphic designers

According to Kirzner, the entrepreneurial role has an ________ influence.

equilibrating

Many visual artists are drawn from the high-art world into galleries offering ______ art due to better compensation.

<p>decorative</p> Signup and view all the answers

Before entrepreneurs act, the notion of __________ prices would be nonsensical.

<p>equilibrium</p> Signup and view all the answers

Competition offers the incentive and pressure which alert entrepreneurs to the opportunities created by errors of over-______ and over-pessimism.

<p>optimism</p> Signup and view all the answers

The market for visual arts has transformed rapidly over the ______ century.

<p>twentieth</p> Signup and view all the answers

Alertness allows entrepreneurs to perceive the presence of opportunities for pure ________.

<p>profit</p> Signup and view all the answers

The demand for high art has shifted, making paintings a profitable avenue for ______.

<p>investment</p> Signup and view all the answers

Some modern artists challenge the distinction between high art and ______ art.

<p>low</p> Signup and view all the answers

Kirzner refers to alertness as an attitude of receptiveness to available, but hitherto ________, opportunities.

<p>overlooked</p> Signup and view all the answers

Marcel Duchamp’s Fountain, a porcelain urinal, contributed significantly to twentieth century ______.

<p>art</p> Signup and view all the answers

The simplest instance of entrepreneurial action is when an entrepreneur buys a commodity at price p1 and sells it at price ________, where p2 > p1.

<p>p2</p> Signup and view all the answers

The increase in income and demand has led to a rise in popular or ______ art.

<p>low</p> Signup and view all the answers

Entrepreneurial alertness does not apply just to the case of market ________ over a commodity at one point in time.

<p>arbitrage</p> Signup and view all the answers

The market for high art has adjusted by separating the ______ function from the creative function of the artist.

<p>entrepreneurial</p> Signup and view all the answers

Contracts for artists seldom included references to the painting's ______ or the number of figures.

<p>subject</p> Signup and view all the answers

High contracting costs in the arts contributed to contractual ______ for artists.

<p>incompleteness</p> Signup and view all the answers

Artists were not expected to produce the whole ______.

<p>painting</p> Signup and view all the answers

A master painter may employ ______ or two assistants at the beginning of his career.

<p>one</p> Signup and view all the answers

The most popular masters employed up to ______ assistants.

<p>six</p> Signup and view all the answers

Tradition and expectations about quality were the only real ______ on a painter's genius.

<p>constraints</p> Signup and view all the answers

If a patron was dissatisfied with the final painting, he could demand that the artist make ______ at his own expense.

<p>fixes</p> Signup and view all the answers

Artists also employed unskilled workers known as ______ to perform menial tasks.

<p>garzoni</p> Signup and view all the answers

Kirzner's entrepreneur is alert to resource misallocation while the artistic genius is alert to producing aesthetic ______.

<p>value</p> Signup and view all the answers

When market conditions favor 'high art,' the artist fulfills both artistic value and profit ______.

<p>opportunities</p> Signup and view all the answers

Art production requires the combination of labor services and various capital ______.

<p>goods</p> Signup and view all the answers

The faculty to perceive potential aesthetic value in art is referred to as artistic ______.

<p>genius</p> Signup and view all the answers

Artistic genius realizes aesthetic value just as entrepreneurial alertness realizes pure profits in the market for mundane ______.

<p>commodities</p> Signup and view all the answers

In markets dominated by 'low art,' alertness to artistic value and profit opportunities may belong to distinct ______.

<p>individuals</p> Signup and view all the answers

The paper discusses the relevance of their theory to markets for paintings in Renaissance Italy and contemporary visual ______.

<p>art</p> Signup and view all the answers

The accepted date of the paper is ______ April 2021.

<p>6</p> Signup and view all the answers

The current price of the commodity is denoted as ______.

<p>p1</p> Signup and view all the answers

The entrepreneur produces the commodity at a marginal cost where mc < ______.

<p>p1</p> Signup and view all the answers

When current input prices are favorable, the entrepreneur may create a new ______ that consumers will demand.

<p>commodity</p> Signup and view all the answers

The decline of the ______ system is a significant change in contemporary art.

<p>commission</p> Signup and view all the answers

The beneficial effects of markets are measured by realized entrepreneurial ______ and increased consumer surplus.

<p>profits</p> Signup and view all the answers

Entrepreneurs must engage in their own creative ______ to succeed in the market.

<p>actions</p> Signup and view all the answers

Contemporary visual artists make choices independently, before knowing the identity of the ______.

<p>buyer</p> Signup and view all the answers

Caves refers to the creative freedom of artists as ‘art for ______’s sake.’

<p>art</p> Signup and view all the answers

An effective regime for market operations includes property rights, contractual exchange, and the rule of ______.

<p>law</p> Signup and view all the answers

Galenson identifies forty-nine separate artistic genres introduced during the ______ century.

<p>twentieth</p> Signup and view all the answers

Entrepreneurs gain from being alert to ______ opportunities in the market.

<p>profit</p> Signup and view all the answers

The separation of entrepreneurial and artistic functions has coincided with a period of remarkable ______, technical, and philosophical innovation.

<p>stylistic</p> Signup and view all the answers

Real-world entrepreneurial examples include the introduction of ______ and smartphones.

<p>television</p> Signup and view all the answers

The rise of movements like Impressionism and Cubism faced resistance from the artistic ______.

<p>establishment</p> Signup and view all the answers

Contemporary art institutions encourage artists to focus on ______ value rather than revenues.

<p>esthetic</p> Signup and view all the answers

Artists who fail to meet the expectations of a niche market face unflattering chances of ______.

<p>survival</p> Signup and view all the answers

Flashcards

Artistic Genius

The ability to perceive and create aesthetic value in mundane objects and resources.

Aesthetic Value

The ability of a piece of art to produce a set of intended reactions in those who experience it.

Entrepreneurial Alertness

The ability to identify and exploit profitable opportunities in the market for mundane goods.

Alertness to Artistic Value

The ability to recognize and create artistic value in objects and resources.

Signup and view all the flashcards

Alertness to Profit Opportunities

The ability to identify and capitalize on profitable opportunities in the art market.

Signup and view all the flashcards

High Art vs. Low Art

A distinction based on artistic value and market demand. High art is generally considered more complex and valuable, while low art is more accessible and commercially driven.

Signup and view all the flashcards

Art Market Conditions

Factors influencing the supply and demand of art, such as economic conditions, trends, and cultural preferences.

Signup and view all the flashcards

Artist as Entrepreneur

An artist who combines artistic genius with entrepreneurial alertness, recognizing both artistic value and market opportunities.

Signup and view all the flashcards

Entrepreneurial Function

The role of entrepreneurs in a market economy is to identify and exploit opportunities for profit, ultimately contributing to equilibrium in a dynamic and uncertain environment.

Signup and view all the flashcards

Pure Profit (Kirzner)

Profit earned from exploiting market inefficiencies or discrepancies. This profit arises solely from the act of recognizing and capitalizing on existing opportunities, not from producing goods or services.

Signup and view all the flashcards

Equilibrium Prices

The point in the market where supply and demand balance, leading to a stable and consistent price level.

Signup and view all the flashcards

Disequilibrium Prices

Prices that deviate from the equilibrium point, offering opportunities for entrepreneurs to exploit.

Signup and view all the flashcards

Market Arbitrage

The act of buying a product in one market and selling it in another market at a higher price, taking advantage of price differences.

Signup and view all the flashcards

Kirznerian Entrepreneur

An entrepreneur who actively seeks and exploits market imperfections, driving the market towards equilibrium through their actions.

Signup and view all the flashcards

Competitive Pressure

The forces within the market that incentivize and pressure entrepreneurs to seek out and exploit opportunities.

Signup and view all the flashcards

Renaissance Contracts

Agreements between patrons and artists for commissioned artworks, often lacking detailed specifications, leaving room for creative freedom.

Signup and view all the flashcards

Contractual Incompleteness

The absence of specific instructions in Renaissance contracts, allowing artists to make artistic choices within general guidelines.

Signup and view all the flashcards

Artistic Freedom

The latitude Renaissance artists enjoyed to make creative decisions within the constraints of the commission and artistic expectations.

Signup and view all the flashcards

Quality Constraints

The expectations and artistic standards that guided Renaissance artists, ensuring the final work met a certain level of quality.

Signup and view all the flashcards

Reputational Risk

The potential damage to an artist's reputation and future commissions if they failed to deliver high-quality work.

Signup and view all the flashcards

Bottega

The workshop of a Renaissance artist, where assistants and apprentices contributed to the creation of paintings.

Signup and view all the flashcards

Artisanal Collaboration

The division of labor in Renaissance workshops, with masters delegating tasks to assistants and apprentices.

Signup and view all the flashcards

Demand and Workshop Size

The relationship between a master's popularity, the number of commissions received, and the corresponding size of their workshop.

Signup and view all the flashcards

Demand for High Art

The desire for paintings and other artworks as investments, driven by the potential for rapid value appreciation.

Signup and view all the flashcards

Shifting Demand for Art

A change in the art market where the demand for "low" art, like graphic design or illustration, grows faster than the demand for traditional "high" art.

Signup and view all the flashcards

Profitable Alternatives for Artists

Opportunities for visual artists to earn money through commercial art forms like graphic design, photography, or illustration.

Signup and view all the flashcards

Marcel Duchamp's Fountain

A controversial art piece, a porcelain urinal signed "R.Mutt", that challenged traditional artistic boundaries by questioning the definition of art and the distinction between high and low art.

Signup and view all the flashcards

The Pop-Art Movement

An art movement that embraced mass-produced objects and commercial designs, challenging traditional art forms and blurring the lines between high and low art.

Signup and view all the flashcards

Artist's Opportunity Cost

The trade-off artists face when choosing between pursuing higher levels of artistic value, which may be less profitable, and catering to larger markets with more commercial work.

Signup and view all the flashcards

Commission System Decline

The practice of artists directly interacting with buyers on the primary art market has diminished significantly in contemporary art. Artists now have more creative freedom and less direct influence from buyers' demands.

Signup and view all the flashcards

Artistic Freedom in Contemporary Art

Contemporary artists have unprecedented creative freedom, making choices independently before knowing their buyers. They prioritize artistic expression over market constraints.

Signup and view all the flashcards

Separation of Art & Enterprise

In contemporary art, the artistic function (creating art) and the entrepreneurial function (marketing and selling art) have become distinct. This separation allows artists to focus on their craft while institutions handle the business aspect.

Signup and view all the flashcards

Artistic Innovation in the 20th Century

The separation of artistic and entrepreneurial functions has coincided with a surge in artistic innovation, with numerous artistic genres emerging in the 20th century.

Signup and view all the flashcards

The Role of Art Institutions

Art institutions, like museums and galleries, play a crucial role in promoting and protecting artistic expression while partially insulating artists from market pressures.

Signup and view all the flashcards

Market Influence on Art

While artists prioritize aesthetic value, market forces still influence the art world. Artists must meet certain expectations to survive, and institutions respond to consumer demand.

Signup and view all the flashcards

Entrepreneurial Role in Art

The entrepreneurial function in contemporary art involves allocating artwork to its highest-valued use. This includes market analysis, promotion, and strategic distribution.

Signup and view all the flashcards

Art for Art's Sake

Contemporary art embraces the concept 'art for art's sake,' meaning artists focus on artistic expression and aesthetic value above commercial considerations.

Signup and view all the flashcards

Pure Entrepreneurial Profit

Profit earned by an entrepreneur solely from exploiting existing market inefficiencies or discrepancies, not from producing goods or services.

Signup and view all the flashcards

Incentive for Market Entrepreneurship

The potential for speculative profits generated by future, as-yet-uncoordinated market situations.

Signup and view all the flashcards

Market Equilibrium

A state where supply and demand are balanced, leading to stable and consistent prices.

Signup and view all the flashcards

Beneficial Effects of Markets

Markets channel entrepreneurial alertness towards realigning resource allocation with consumer values, leading to higher consumer surplus and entrepreneurial profits.

Signup and view all the flashcards

Selection Effect in Entrepreneurship

The ability of markets to reward successful entrepreneurs and weed out unsuccessful ones, based on their ability to identify and exploit profitable opportunities.

Signup and view all the flashcards

Incentive Effect in Entrepreneurship

The motivation for entrepreneurs to act upon profit opportunities, fueled by the potential for gaining from their alertness.

Signup and view all the flashcards

Study Notes

The Artist as Entrepreneur

  • A theory explaining the supply side of art markets was developed, drawing on Kirzner's concept of alertness to profit opportunities.
  • Artistic genius is defined as the ability to perceive aesthetic value in mundane objects.
  • An artist functions as both an entrepreneur and a creative genius when art is considered 'high art'.
  • Distinct individuals fulfil each function (entrepreneur and artistic genius) when art is considered 'low art'.

Introduction

  • Art production combines labor and capital goods by an individual with artistic genius.
  • Artistic genius involves the capacity to perceive aesthetic value.
  • Aesthetic value is the ability of an artwork to produce specific reactions in viewers.
  • Kirzner's entrepreneur seeks profit opportunities, while the artistic genius seeks aesthetic value.

Entrepreneurial Alertness and Artistic Genius

  • Kirzner's theory emphasizes entrepreneurship as recognizing profit-generating opportunities in market disequilibria.
  • Alertness is the ability to recognize existing opportunities for profit.
  • Artistic genius involves subjective expectations regarding the emotional responses of viewers towards an artwork.

Renaissance Art Market

  • Patronage played a significant role, with wealthy individuals, churches, and governments commissioning artworks.
  • Artists faced competition and were responsible for a range of tasks, from design to production of the artwork.
  • The artist's reputation was a crucial factor in securing commissions.
  • Contracts were often incomplete, with emphasis on outcome "beauty" rather than specific tasks.

Contemporary Market

  • The market for visual arts shows significant changes since the Renaissance.
  • Production and reproduction of work has become easier.
  • Markets are less centrally orchestrated and influenced by wealthy patrons.
  • Institutions like galleries and auction houses play a crucial role in contemporary markets
  • The artistic genius is primarily focused on creative value, often disconnected from the market.

Conclusion

  • The theory aligns entrepreneurial alertness with artistic genius.
  • Understanding how these functions operate separately or jointly in different art markets is crucial.
  • This provides a framework for comprehending the dynamics driving art production and appreciation,

Studying That Suits You

Use AI to generate personalized quizzes and flashcards to suit your learning preferences.

Quiz Team

Related Documents

The Artist as Entrepreneur PDF

Description

Explore the intersection of art and entrepreneurship through this quiz. Delve into Kirzner's concepts and understand how artistic genius and entrepreneurial alertness shape both high and low art. Test your knowledge on the supply side of art markets and the perception of aesthetic value.

More Like This

Art Market Trends 2022
5 questions
Social Media Impact on Art
3 questions

Social Media Impact on Art

StimulatingNourishment avatar
StimulatingNourishment
Art Industry Professionals
10 questions

Art Industry Professionals

LuxuryOnomatopoeia avatar
LuxuryOnomatopoeia
Use Quizgecko on...
Browser
Browser