Podcast
Questions and Answers
What are the two categories into which tourist motivation factors can be classified?
What are the two categories into which tourist motivation factors can be classified?
Which type of motivation pertains to seeking intangible rewards like fun and emotional needs?
Which type of motivation pertains to seeking intangible rewards like fun and emotional needs?
What do internal factors of motivation do to a person's behavior in relation to travel decisions?
What do internal factors of motivation do to a person's behavior in relation to travel decisions?
Which of the following is an example of an external motive in tourism?
Which of the following is an example of an external motive in tourism?
Signup and view all the answers
What drives tourists to seek intangible rewards such as fun and assurance?
What drives tourists to seek intangible rewards such as fun and assurance?
Signup and view all the answers
What influences a tourist's travel decisions according to the text?
What influences a tourist's travel decisions according to the text?
Signup and view all the answers
What is a marketing strategy?
What is a marketing strategy?
Signup and view all the answers
Why is it important to understand ideal customers in the tourism industry?
Why is it important to understand ideal customers in the tourism industry?
Signup and view all the answers
What aspect of a website is crucial for improving user experience and conversion rates?
What aspect of a website is crucial for improving user experience and conversion rates?
Signup and view all the answers
Why is social media considered an effective marketing channel for the tourism industry?
Why is social media considered an effective marketing channel for the tourism industry?
Signup and view all the answers
Why should the mobile experience be as good as or better than the website experience for tourism businesses?
Why should the mobile experience be as good as or better than the website experience for tourism businesses?
Signup and view all the answers
What is the purpose of asking questions like 'What motivates ideal customers to travel?' in brainstorming sessions?
What is the purpose of asking questions like 'What motivates ideal customers to travel?' in brainstorming sessions?
Signup and view all the answers
What is the main purpose of client profiling in tourism businesses?
What is the main purpose of client profiling in tourism businesses?
Signup and view all the answers
How does surveying customers contribute to the process of client profiling?
How does surveying customers contribute to the process of client profiling?
Signup and view all the answers
Which type of data extraction is suggested in the context of client profiling?
Which type of data extraction is suggested in the context of client profiling?
Signup and view all the answers
Why is it important to identify the best customers in the client profiling process?
Why is it important to identify the best customers in the client profiling process?
Signup and view all the answers
What aspect of customer understanding does client profiling aim to enhance?
What aspect of customer understanding does client profiling aim to enhance?
Signup and view all the answers
Which of the following is NOT a benefit of client profiling as mentioned in the text?
Which of the following is NOT a benefit of client profiling as mentioned in the text?
Signup and view all the answers
Which social media platform is highlighted as the best for tour and activity providers to drive traffic to a website?
Which social media platform is highlighted as the best for tour and activity providers to drive traffic to a website?
Signup and view all the answers
What type of marketing strategy is emphasized as being more powerful than social media and searches?
What type of marketing strategy is emphasized as being more powerful than social media and searches?
Signup and view all the answers
According to Zion Market Research, what was the worth of the online travel booking market in 2017?
According to Zion Market Research, what was the worth of the online travel booking market in 2017?
Signup and view all the answers
Which type of video content is gaining popularity among travelers seeking information about destinations?
Which type of video content is gaining popularity among travelers seeking information about destinations?
Signup and view all the answers
What percentage of travel reservations, including accommodation, tours, activities, and flights, are made online?
What percentage of travel reservations, including accommodation, tours, activities, and flights, are made online?
Signup and view all the answers
What is recommended to be placed on a business website to build an active email list?
What is recommended to be placed on a business website to build an active email list?
Signup and view all the answers
Why is it important for businesses to assess and analyze changes in data or feedback?
Why is it important for businesses to assess and analyze changes in data or feedback?
Signup and view all the answers
What is a key outcome of sudden business changes resulting from marketing strategies?
What is a key outcome of sudden business changes resulting from marketing strategies?
Signup and view all the answers
What do businesses need to do once they notice sudden business changes?
What do businesses need to do once they notice sudden business changes?
Signup and view all the answers
What is the main reason behind the need for businesses to optimize their marketing strategies?
What is the main reason behind the need for businesses to optimize their marketing strategies?
Signup and view all the answers
How does getting to know customers better contribute to business success?
How does getting to know customers better contribute to business success?
Signup and view all the answers
What is a primary benefit of knowing which marketing strategies work best for customers?
What is a primary benefit of knowing which marketing strategies work best for customers?
Signup and view all the answers
