30 Questions
What are the two categories into which tourist motivation factors can be classified?
Intrinsic and extrinsic factors
Which type of motivation pertains to seeking intangible rewards like fun and emotional needs?
Intrinsic motivation
What do internal factors of motivation do to a person's behavior in relation to travel decisions?
Arouse, direct, and integrate
Which of the following is an example of an external motive in tourism?
Money and expenditure
What drives tourists to seek intangible rewards such as fun and assurance?
Intrinsic motivation
What influences a tourist's travel decisions according to the text?
Place of origin, family, age
What is a marketing strategy?
A general plan to achieve marketing goals and objectives
Why is it important to understand ideal customers in the tourism industry?
To tailor marketing efforts to their preferences
What aspect of a website is crucial for improving user experience and conversion rates?
Mobile optimization
Why is social media considered an effective marketing channel for the tourism industry?
Because it allows reaching customers where they are present
Why should the mobile experience be as good as or better than the website experience for tourism businesses?
Because users should be able to perform the same tasks easily on mobile devices
What is the purpose of asking questions like 'What motivates ideal customers to travel?' in brainstorming sessions?
To understand customers' booking preferences and behaviors
What is the main purpose of client profiling in tourism businesses?
To segment clients into different clusters based on common traits
How does surveying customers contribute to the process of client profiling?
By providing more information about customers' attributes
Which type of data extraction is suggested in the context of client profiling?
Extract data from online marketing campaigns and channels
Why is it important to identify the best customers in the client profiling process?
To create an ideal customer profile
What aspect of customer understanding does client profiling aim to enhance?
Customer experience and loyalty
Which of the following is NOT a benefit of client profiling as mentioned in the text?
Increased pricing for products/services
Which social media platform is highlighted as the best for tour and activity providers to drive traffic to a website?
What type of marketing strategy is emphasized as being more powerful than social media and searches?
Email Marketing
According to Zion Market Research, what was the worth of the online travel booking market in 2017?
$765 billion
Which type of video content is gaining popularity among travelers seeking information about destinations?
Live streaming videos
What percentage of travel reservations, including accommodation, tours, activities, and flights, are made online?
57%
What is recommended to be placed on a business website to build an active email list?
Subscription Form
Why is it important for businesses to assess and analyze changes in data or feedback?
All of the above
What is a key outcome of sudden business changes resulting from marketing strategies?
Increased customer satisfaction
What do businesses need to do once they notice sudden business changes?
Assess and analyze the changes
What is the main reason behind the need for businesses to optimize their marketing strategies?
To enhance effectiveness
How does getting to know customers better contribute to business success?
By improving customer retention
What is a primary benefit of knowing which marketing strategies work best for customers?
Enhancing business profitability
Test your knowledge on client profiling in the tourism industry, an important process for segmenting clients into clusters based on traits and characteristics. Understand how client profiling helps businesses target and engage with customers effectively.
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