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Questions and Answers
What are the objectives of customer research mentioned in the text?
What are the objectives of customer research mentioned in the text?
What can managers do with the help of customer research?
What can managers do with the help of customer research?
What is the consequence of making decisions without reliable research, according to the text?
What is the consequence of making decisions without reliable research, according to the text?
What does the text emphasize about the importance of customer research?
What does the text emphasize about the importance of customer research?
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What does the text suggest about the elements of a services marketing research program?
What does the text suggest about the elements of a services marketing research program?
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