TecnoCampus Innovation Course Quiz

TecnoCampus - Study Notes

• Course Topic: Creation of innovative and technology-based companies.
• Evaluation Criteria: Assignments (50%), Partial Deliveries (30%), Class Participation (20%), Presentation Pitch (20%), Final Exam (30%).

Ideation

• Creating Business Ideas: Identify social trends, unmet needs, re-adapt existing products/services, assess legislative changes, and adapt/import innovation from other sectors.
• Segment Analysis: The slides include segments associated with concerns, frustrations, and enjoyable activities to assist in understanding customer groups.
• Brainstorming Session: Examples of identified ideas include virtual reality practicing, emergency/app devices, GPS trackers, social media for outdoor activities (like rock climbing), and vacation-sharing apps for pets/dogs.

Validation

• Potential Risks: User-related issues, such as lack of customer acceptance, perceived un-usefulness, client disinterest. Technical issues like difficulties with product development or production after initial success.

Web Evolution

• Web 1.0, 2.0, and 3.0: The slides illustrate graphical representations of each stage to showcase the differences in structure and utility. Web 1.0 features a simple central point, 2.0 shows connection between nodes or users, and 3.0 highlights modular or cubed interconnections.

Additional Topics

• Value Proposal: A key presentation element for businesses.
• Ideation Methodology: The presentation emphasizes a circular process, moving through Opportunity, Ideation, Segmentation, Go-to-Market, Prototype... and returning to the origin for continued analysis.
• Funding Stages (Business Development): Stages encompass pre-seed, seed, start-up, growth, and maturity, with corresponding funding sources like incubators, accelerators, crowdfunding, public funds, business angels, venture capital, corporate capital, private equity, and IPOs.
• Metrics (Business Evaluation): The presentation highlights the structure of a business funnel, encompassing visits, leads (1000), opportunities (100), and clients (10). It further outlines key metrics including the cost of acquisition (CAC), conversion rates (buyers/visitors), average revenue per user (ARPU), and customer lifetime value (LTV).
• Profitability Considerations: The importance of ensuring that the cost of customer acquisition (CAC) is significantly lower than the lifetime value (LTV) of a customer for consistent profitability.
• E-commerce Flowchart: A simplified flowchart displays typical steps in an e-commerce transaction—Client, Order, Payment, Order in Warehouse, and Shipping Program.
• Geographical Considerations: The slides include maps showing locations/distances and approximate travel times for businesses, particularly in the context of a startup in Barcelona.
• Further Business Concepts: The slides discuss various facets of starting a business, showcasing the need for a niche market, as well as characterizing specific attributes of a buyer persona to focus on.
• Business Valuation: A presentation highlights the concepts of pre-money and post-money valuations. Information is provided relating these concepts to business investment, including an investor's agreement to contribute 500,000€ in exchange for a 25% stake in the company. The post-money value is the complete company valuation of 2 million euros. The calculation for pre-money valuation is the post-money value minus the amount of investor investment.