Podcast
Questions and Answers
Identifying social trends is a method to create a business idea.
Identifying social trends is a method to create a business idea.
True
What is a common fear mentioned regarding business ideation?
What is a common fear mentioned regarding business ideation?
Falling down
What does TAM stand for in market analysis?
What does TAM stand for in market analysis?
Prototyping is primarily used to finalize product development.
Prototyping is primarily used to finalize product development.
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What is one way to create a business idea from existing products or services?
What is one way to create a business idea from existing products or services?
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The prototype stage is associated with funding opportunities.
The prototype stage is associated with funding opportunities.
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What is a MVP in the context of entrepreneurship?
What is a MVP in the context of entrepreneurship?
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The market segment that a business can realistically obtain is called the ______.
The market segment that a business can realistically obtain is called the ______.
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What is one method used to identify users' needs in ideation?
What is one method used to identify users' needs in ideation?
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Match the following market definitions with their descriptions:
Match the following market definitions with their descriptions:
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Which type of competitor offers products targeting the same customer profile?
Which type of competitor offers products targeting the same customer profile?
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Client risk is one of the main types of risks identified in entrepreneurship.
Client risk is one of the main types of risks identified in entrepreneurship.
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What are metrics used for in the context of operations?
What are metrics used for in the context of operations?
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Study Notes
TecnoCampus - Study Notes
- Course Topic: Creation of innovative and technology-based companies.
- Evaluation Criteria: Assignments (50%), Partial Deliveries (30%), Class Participation (20%), Presentation Pitch (20%), Final Exam (30%).
Ideation
- Creating Business Ideas: Identify social trends, unmet needs, re-adapt existing products/services, assess legislative changes, and adapt/import innovation from other sectors.
- Segment Analysis: The slides include segments associated with concerns, frustrations, and enjoyable activities to assist in understanding customer groups.
- Brainstorming Session: Examples of identified ideas include virtual reality practicing, emergency/app devices, GPS trackers, social media for outdoor activities (like rock climbing), and vacation-sharing apps for pets/dogs.
Validation
- Potential Risks: User-related issues, such as lack of customer acceptance, perceived un-usefulness, client disinterest. Technical issues like difficulties with product development or production after initial success.
Web Evolution
- Web 1.0, 2.0, and 3.0: The slides illustrate graphical representations of each stage to showcase the differences in structure and utility. Web 1.0 features a simple central point, 2.0 shows connection between nodes or users, and 3.0 highlights modular or cubed interconnections.
Additional Topics
- Value Proposal: A key presentation element for businesses.
- Ideation Methodology: The presentation emphasizes a circular process, moving through Opportunity, Ideation, Segmentation, Go-to-Market, Prototype... and returning to the origin for continued analysis.
- Funding Stages (Business Development): Stages encompass pre-seed, seed, start-up, growth, and maturity, with corresponding funding sources like incubators, accelerators, crowdfunding, public funds, business angels, venture capital, corporate capital, private equity, and IPOs.
- Metrics (Business Evaluation): The presentation highlights the structure of a business funnel, encompassing visits, leads (1000), opportunities (100), and clients (10). It further outlines key metrics including the cost of acquisition (CAC), conversion rates (buyers/visitors), average revenue per user (ARPU), and customer lifetime value (LTV).
- Profitability Considerations: The importance of ensuring that the cost of customer acquisition (CAC) is significantly lower than the lifetime value (LTV) of a customer for consistent profitability.
- E-commerce Flowchart: A simplified flowchart displays typical steps in an e-commerce transaction—Client, Order, Payment, Order in Warehouse, and Shipping Program.
- Geographical Considerations: The slides include maps showing locations/distances and approximate travel times for businesses, particularly in the context of a startup in Barcelona.
- Further Business Concepts: The slides discuss various facets of starting a business, showcasing the need for a niche market, as well as characterizing specific attributes of a buyer persona to focus on.
- Business Valuation: A presentation highlights the concepts of pre-money and post-money valuations. Information is provided relating these concepts to business investment, including an investor's agreement to contribute 500,000€ in exchange for a 25% stake in the company. The post-money value is the complete company valuation of 2 million euros. The calculation for pre-money valuation is the post-money value minus the amount of investor investment.
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Description
Test your knowledge about creating innovative technology-based companies. This quiz covers ideation, validation, and evaluation criteria in the course. Hone your skills in identifying trends and customer needs to succeed in the entrepreneurial landscape.