Podcast
Questions and Answers
What is the main purpose of ideation in the current market conditions?
What is the main purpose of ideation in the current market conditions?
- To create a competitive advantage through value-added ideas. (correct)
- To eliminate online shopping as a business opportunity.
- To reduce operational costs without any innovation.
- To maintain traditional business models and practices.
Which element of generating an idea involves assessing personal abilities for potential business ventures?
Which element of generating an idea involves assessing personal abilities for potential business ventures?
- Current events
- Personal skill set (correct)
- Product improvement
- Invention
How did the COVID-19 pandemic influence online shopping trends?
How did the COVID-19 pandemic influence online shopping trends?
- It accelerated the transition to online selling for businesses. (correct)
- It caused a complete shutdown of e-commerce platforms.
- It eliminated interest in direct-to-consumer sales.
- It diminished the need for digital presence in businesses.
What innovative solution did a TV manufacturer create based on a common consumer issue?
What innovative solution did a TV manufacturer create based on a common consumer issue?
Which method of ideation is best for generating a high volume of creative ideas?
Which method of ideation is best for generating a high volume of creative ideas?
What type of innovation involves combining existing products to create added value?
What type of innovation involves combining existing products to create added value?
What role does a moderator play in the brainstorming process?
What role does a moderator play in the brainstorming process?
Which of the following is NOT a part of the ideation process as described?
Which of the following is NOT a part of the ideation process as described?
What is emphasized as essential for successful brainstorming?
What is emphasized as essential for successful brainstorming?
How should ideas be approached during a brainstorming session?
How should ideas be approached during a brainstorming session?
What is the primary purpose of the co-creation workshop?
What is the primary purpose of the co-creation workshop?
When is the Menu of Ideas most beneficial?
When is the Menu of Ideas most beneficial?
What does the Decision Matrix facilitate in the brainstorming process?
What does the Decision Matrix facilitate in the brainstorming process?
What is the suggested approach regarding criticism during brainstorming?
What is the suggested approach regarding criticism during brainstorming?
Which of the following statements reflects the importance of idea quantity in brainstorming?
Which of the following statements reflects the importance of idea quantity in brainstorming?
What is a core feature of combining and embellishing ideas during brainstorming?
What is a core feature of combining and embellishing ideas during brainstorming?
Flashcards
Ideation
Ideation
An innovative process for adding value to ideas, products, and services.
Personal Skill Set
Personal Skill Set
Evaluating marketable skills to identify potential business ventures.
Current Events
Current Events
Researching market trends and industry news to find business possibilities.
Invention
Invention
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Product Improvement
Product Improvement
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Brainstorming
Brainstorming
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Brainstorming Moderator
Brainstorming Moderator
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Brainstorming Quality
Brainstorming Quality
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Brainstorming Judging
Brainstorming Judging
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Brainstorming Bold Ideas
Brainstorming Bold Ideas
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Combining Ideas
Combining Ideas
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Co-creation Workshop
Co-creation Workshop
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Menu of Ideas
Menu of Ideas
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Decision Matrix
Decision Matrix
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Study Notes
Ideation Overview
- Current market conditions (COVID-19, e-commerce, digitalization) make innovation crucial.
- Ideation is a tool for adding value to ideas, products, and services.
- Online shopping increased, brick-and-mortar stores declined during the pandemic.
- Companies must adapt with new business models and solutions.
- Personal skills (like cooking) can be applied to generate business ventures.
- Current events (like lockdowns) can reveal opportunities for businesses.
- Identify market needs for product or service development.
- Existing products can be improved by adding features, combining with others, or offering additional services.
Devising Customer-Centric Innovation
- Four brainstorming methods:
- Brainstorming: Used for generating a large volume of ideas, focusing on creative solutions, moderated sessions, prioritizing quality over quantity, refraining from judgment, and encouraging bold ideas.
- Combining and Embellishing Ideas: Collaborative process where ideas are combined, adapted, transformed, and split into new ones.
- Co-creation Workshop: Group activities for creative solutions, collaboration with experts, and addressing data & knowledge needs.
- Menu of Ideas: Creates tangible ideas, for better visualization of decision making, used for project presentations or co-creation.
- Decision Matrix: Listing similar ideas and criteria for evaluation.
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