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Creation of innovative and technology-based companies Evaluation criteria: The evaluation is based on three criteria: a) Assignments (50%): a) Partial deliveries (30%) b) Class participation (20%) b) Presentation Pitch (20%) c) Final Exam (30%)  Oportunity...

Creation of innovative and technology-based companies Evaluation criteria: The evaluation is based on three criteria: a) Assignments (50%): a) Partial deliveries (30%) b) Class participation (20%) b) Presentation Pitch (20%) c) Final Exam (30%)  Oportunity Communic Ideation ation Funding Segment Operations Go 2 mkt Metrics Prototype  Ideation How can I create a business idea? Identify social trends Unmet needs Re-adapting existing products or services Legislative changes Adapting innovation in other sectorsImporting ideas from other countries  Ideation What do they fear? Falling down Losing your dog What frustrates them? Not sure how to do things Cleaning the house of hair right What are they bored of? Failure to Progress Searching for accommodation when I leave on a trip What discourages them? To always look for partners Take it out when the weather to practice with is bad What is burdening them? Organize my life so that my That they do not lack any dog can go out every day material New routes with friends Walk the weekend with them What do they love? in the countryside  Ideation – Brain Storming List of ideas Divergence Convergence Total 1. App vr practicar 9 7 16 2. Dispositivo 4 6 10 emergencia / app 3. Chip rastreador 1 10 11 gps 4. Red social 8 9 17 compartir material escalada / reunión 5. App vacaciones 6 10 16 con perros / día a día 6 Value proposal Ideation 8 ?  Validation Risks Users: Working on a project that the client does not accept, does not see useful, does not need. Technology: Having a great idea and even sales, but having problems with development or production Validation 14 Validation 15  Oportunity Communic Ideation ation Funding Segment Operations Go 2 mkt Metrics Prototype Segmentation characteristics – variables B2B - B2C 17  Board of competitors Equal Products Different Products Type 1: competitors with similar Type 2: Competitors that target products and customers equal our customer profile but with profiles to ours different products Equal Value proposal Different profiles Type 3: Competitors who have Type 4: Competitors who do not our product but are targeting offer our same product or have other customer profiles the same customer profile 18  Oportunity Communic Ideation ation Funding Segment Operations Go 2 mkt Metrics Prototype Technical analysis Check the availability of your brand in Check the availability of your brand in Check the availability of your brand in Niche market Buyer persona Size TAM (Total adressable market): “Total market” SAM (Service addresable market): “Target in the market” SOM (Service obtainable market): “Obtainable”  Oportunity Communic Ideation ation Funding Segment Operations Go 2 mkt Metrics Prototype  Proto-testing Prototyping – Validation Entrepreneurship risks: Product Client Build: MVP to test hypothesis Continuous development Growing hypothesis Measures: Evaluate Innovation finance Learn: Reality Strength Continue or pivoting?  Oportunity Communic Ideation ation Funding Segment Operations Go 2 mkt Metrics Prototype What is their revenue model? 1 2 3 4 5 6 7 8 39 Metrics  Metrics 1. The funnel 2. Attraction / Acquisition 3. Conversion 4. Loyalty 1. The funnel VISITS New users Current users Conversion rate SALES 2. Attraction / Acquisition Acquisition cost: (CAC): Sales and marketing expenses / New customers 3. Conversion a)Conversion rates: Buyers / visitors X 100 b) ARPU: Average Revenue Per User = Revenue / Users 4. Loyalty: a)LTV / CLTV a)Churn-rate: Abandonment users month / Initial Users month To achieve profitability.... CAC ????? LTV CAC