20 Questions
What is the primary subject of technical communications?
Products and services related to a business
Who is the target audience for an end-user document?
The general public who buys products
What is the primary purpose of technical marketing communications?
To persuade consumers to purchase a product
What is a characteristic of the style of technical writing?
Using simple, denotative language and short paragraphs
What is the purpose of including headlines and graphics in technical writing?
To make the text more concise and scannable
What type of document provides detailed instructions on how to use a product?
User guide
What should a developer of an end-user document consider when creating the document?
Potential problems or questions the consumer might experience
What is the primary purpose of technical communications?
To inform the audience of how or why to do something
What type of document is created for an audience already familiar with a specific technical area?
Traditional technical document
What is a benefit of effective technical communications?
Saving time and money for businesses and consumers
What type of marketing communication includes advertisements, brochures, and fliers?
Marcoms
What is the primary purpose of a business letter?
To communicate company's professionalism
What are the seven components of a business letter?
Heading, Recipient's Address, Salutation, Body, Closing, Signature, and Enclosures
What is the recommended font for a business letter?
Times New Roman, size 12
What is the purpose of the first paragraph in a business letter?
To identify the reason for the letter
What is the recommended way to format a business letter?
Block style with a 1-inch margin
What type of verb should be used in business writing?
Active verb
What is an example of a passive verb sentence?
The apple pie was baked by Janice for the party.
Why should passive verbs be avoided in business writing?
They are wordy, confusing and can hurt the overall meaning of the message
What is the purpose of the last paragraph in a business letter?
To state a call to action
Review the key characteristics of technical communication, including subject, audience, purpose, and style. Learn how to effectively inform or persuade your target audience in a business setting.
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