20 Questions
Who is credited as the 'Father of Public Relations'?
Edward Bernays
What did Edward Bernays ask a doctor in the 1920s?
Whether a breakfast should be heavy or light
How many doctors did the doctor working for Edward Bernays get to confirm that a heavy breakfast was better for the health of the American people?
4,500
What was Edward Bernays' intention when taking advantage of mass media?
To control
What is the purpose of the word scrambling activity?
To test the subjects' ability to unscramble words within a time limit.
How many points did Gisele receive in the word scrambling activity?
Three points.
What is the significance of the subjects having the freedom to choose their tea?
It allows them to second-guess their decision and potentially regret their choice.
How many words did Athena solve correctly in the word scrambling activity?
Two words.
What was Bernays' motivation for lobbying newspapers to promote eating a big breakfast?
He was being paid by Beech-Nut Packing Company, a major supplier of bacon.
What did Bernays' lobbying result in?
An increase in the sale of bacon.
What is the concept of 'Choice paralysis'?
Too many similar choices may prevent us from making any choice at all.
What did the famous jam experiment by Sheena Iyengar and Mark Lepper reveal?
A display with limited choices led to more purchases compared to a display with a larger number of choices.
What is the purpose of the free will experiment described in the text?
The purpose of the free will experiment is to explore the concept of free will and examine whether our subconscious mind influences our decisions.
How does the machine in the experiment read the subject's mind?
The machine reads the subject's mind by detecting subconscious activity that occurs before the subject is aware of their decision.
What is the main finding of the free will experiment?
The main finding of the free will experiment is that our subconscious mind may influence our decisions before we are consciously aware of them, raising questions about the true nature of free will.
How do the subjects in the experiment react to the machine's ability to predict their decisions?
The subjects in the experiment become increasingly confused and frustrated as they realize that the machine can predict their decisions before they consciously make them.
According to the text, what is the implication of being able to predict a person's preferences and decisions?
The implication is that it could potentially influence the decisions a person makes in all aspects of their life.
How does the text describe the relationship between the conscious and subconscious mind?
The text suggests that the conscious mind may be controlled by the subconscious mind, and questions whether a person truly has free will.
What does the text suggest about the idea of free will?
The text suggests that free will may have limitations and raises doubts about whether a person truly has control over their actions and decisions.
What does the text imply about the factors that influence a person's choices?
The text suggests that a multitude of factors, including one's upbringing, experiences, and subconscious mind, play a significant role in shaping a person's choices.
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