Target Market Selection Strategies Quiz
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Questions and Answers

Which of the following is NOT one of the alternative strategies for selecting target markets?

  • Undifferentiated targeting
  • Close targeting (correct)
  • Gender targeting
  • Multisegment targeting

    • Which of the following is a correct alternative strategy for selecting target markets?

  • Differentiated targeting (correct)
  • High tech targeting
  • Side by side targeting
  • Close targeting

    • How many different strategies for selecting target markets are mentioned in the text?

  • Five (correct)
  • Four
  • Six
  • Three

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